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About the Role
The Lifecycle Growth Marketing team at Lyft engages with millions of riders and drivers to drive preference and usage. This role involves working closely with cross-functional teams to design, test, and optimize messages and experiences, leveraging data-driven strategies and behavioral science.
Responsibilities
- Own the lifecycle marketing strategy for your audience, defining channel mix, prioritization, and ensuring clear user value.
- Build and manage an experimentation program from ideation through results, driving measurable impact.
- Partner with Engineering, Product, and Data Science to unlock new platform capabilities and influence roadmaps.
- Own performance reporting, defining metrics, experimentation setup, and sharing results with stakeholders.
- Drive creative strategy by briefing, reviewing, and iterating on assets across multiple channels.
- Apply behavioral science frameworks to inform message sequencing, timing, and incentive design.
Requirements
- 6+ years in growth marketing with experience owning a full lifecycle marketing program from strategy to roadmap management.
- Strong SQL skills for data pulling and quality assurance.
- A system for experiment prioritization, including impact scoring and clear success metrics.
- Ability to translate complex experiment results into clear takeaways for non-expert audiences.
- Experience working cross-functionally to advocate for priorities and build alignment.
- Skill in writing tight creative briefs and providing specific, actionable feedback to designers and copywriters.
- Hands-on experience with AI tools and building automations or workflows.
- Experience using monetary incentives to drive behavior change.
- Experience building complex automated marketing journeys in a CRM platform and identifying limitations of out-of-the-box functionality.
Skills
- Growth Marketing
- Lifecycle Marketing
- Experimentation
- SQL
- Data Analysis
- Cross-functional Collaboration
- Creative Strategy
- Behavioral Science
- AI Tools
- CRM Platforms
Location
- Toronto
Work Type
- Hybrid
- In-office (at least 3 days per week)
- Remote (up to 4 weeks per year)
Experience Level
- 6+ years
Salary/Compensations
- $122,000 - $152,500 CAD
Benefits
- Extended health and dental coverage
- Life insurance
- Disability benefits
- Mental health benefits
- Family building benefits
- Child care benefits
- Pet benefits
- Lyft funded Health Care Savings Account
- RRSP plan with company match
- Flexible paid time off policy (salaried)
- 15 days paid time off (hourly)
- 18 weeks of paid parental leave (top-up plan)
- Subsidized commuter benefits
- Lyft ride credits
About the Company
- Lyft's purpose is to serve and connect.
- Lyft is committed to creating an inclusive workforce that fosters belonging.
- Lyft highly values having employees working in-office to foster a collaborative work environment and company culture.
Equal Opportunity
- Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.
- Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
- Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.