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About the Role
As a Planner at Zenith, you will develop media plans that deliver on client objectives and drive business outcomes through human insights. You will manage the full implementation of plans from strategic development to execution, including campaign analysis and optimization to meet key business and campaign objectives.
Responsibilities
- Gather and analyze marketing, client, industry, competitive, and human insight data to determine client advertising and media needs.
- Analyze media alternatives and recommend budget allocation across media, ensuring alignment and tracking plan changes.
- Create, update, and maintain key media planning documents, including updating/approving BCR and tracking media plan changes in planning systems.
- Ensure campaign quality control and adherence to media plan objectives, preparing performance documents.
- Utilize and understand syndicated media, research, and other data resources.
- Clearly communicate media objectives, strategies, and executional guidelines to internal teams.
- Present plans to the client brand group, with assistance from a Supervisor/Manager.
- Maintain strong relationships with media suppliers and stay informed about market conditions.
- Collaborate closely with external agency partners.
- Actively participate in account status meetings, both internal and external.
- Participate in the billing and financial process, ensuring accurate data collection, budget tracking, and timely client billing.
- Attend and actively participate in mandatory training sessions.
Requirements
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred.
- 1+ years in Media Planning.
- Strong written and verbal communication and presentation skills.
- Demonstrated experience in negotiating.
- Ability to work successfully within a team, handle high volume workload, and meet tight deadlines under pressure.
- Demonstrates critical thinking and problem-solving abilities.
- Strong analytical abilities and proficiency in math.
- Ability to effectively utilize media research and reporting resources.
- Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint.
Skills
- Media Planning
- Negotiating
- Written communication
- Verbal communication
- Presentation skills
- Critical thinking
- Problem-solving
- Analytical abilities
- Math proficiency
- Media research utilization
- MS Excel
- MS Word
- MS PowerPoint
Location
- Canada
Work Type
- Full-time
Experience Level
- 1+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $45,000 to $50,000 per year
Benefits
- 3 weeks minimum vacation to start
- Additional long weekend Publicis days
- Holiday closures
- Birthday off
- Free Headspace memberships
- Wellness credits
- Technology credits
- Market leading savings plan
About the Company
- Zenith is the ROI Agency with over 6,000 specialists across 95 markets offering capabilities in Media, Data, Technology, Commerce, and Content.
- Zenith is part of Publicis Media, the media arm of Publicis Groupe.
- Publicis Media Canada is Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth.
- We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
- We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.
Equal Opportunity
- Zenith is an equal opportunity employer with a strong commitment to diversity and inclusion.
- We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.
- We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.