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About the Role
This is a proactive sales role focused on new business development within the European market, aiming to achieve monthly targets and drive strong performance by recruiting buyers for M&I events through high-volume outbound calls and strategic outreach. The role involves regular international travel and attendance at industry events.
Responsibilities
- Expand the global buyer network by identifying new opportunities in the MICE sector.
- Provide mentorship to junior team members and contribute to team development.
- Reach and exceed personal buyer recruitment targets every month.
- Manage the full recruitment process from prospecting to confirmed attendance of buyers.
- Nurture long-lasting relationships with clients and develop a thorough understanding of their business.
- Keep up with industry trends to advise management on strategies and tactical development.
- Attend events to further develop client relationships and assist with onsite event management.
- Occasionally work outside standard hours to support events or meet key deadlines.
Requirements
- Proven sales experience with a track record of exceeding targets and driving revenue growth.
- An interest in the global meetings and incentives space with the ability to quickly build knowledge and credibility in the Americas market.
- Energetic, driven, and commercially minded, comfortable operating at pace in a target-led sales environment.
- Strong strategic sales and negotiation skills.
- Confident in both cold outreach and face-to-face presentations, with a consultative approach to relationship-building.
- Confidence in networking with C-level executives.
- Exceptional verbal and written communication skills, with the ability to engage stakeholders at all levels.
- Highly organised with strong time management and pipeline prioritisation skills.
- Ability to work independently and drive results with minimal supervision.
- Experience using a CRM and Office 365.
- Previous experience in events, hotels, DMCs, venues, or the wider MICE industry is an advantage, but not essential.
Skills
- Sales
- New business development
- Telesales
- Strategic outreach
- Relationship building
- Negotiation
- Cold outreach
- Face-to-face presentations
- Networking
- Communication
- Time management
- Pipeline prioritisation
- CRM
- Office 365
Location
- Borough, South London (SE1 1EP)
Work Type
- Hybrid
- Permanent
- Full-Time
Experience Level
- Senior
Benefits
- 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
- A centrally located London office with a summer terrace within walking distance of the world-famous Borough Market.
- Regular employee social events supported by our Happiness & Culture team.
- Monthly contribution towards Bupa private health insurance (post probation).
- Employee Assistance Program offering confidential wellbeing support.
- Enhanced maternity and paternity leave to support growing families.
- 4 pm Friday finish!
About the Company
- M&I, launched in 2006, brings together high-calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas.
- M&I is part of Worldwide Events Group, founded in 2007 and now a recognised leader in global MICE and luxury travel.
- Innovation drives our evolution. We’re embracing the role of agentic AI to elevate personalisation, streamline event design and create smarter, more intuitive experiences for our global communities.
- Alongside M&I, Private Luxury Events champions the ethos Expect the Extraordinary, delivering world-class experiences to the Luxury Travel community through Amour, Private Luxury, TFest and Ultra.
Equal Opportunity
- We foster an environment where everyone feels respected, valued, and able to thrive.
- We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio‑economic background.
- Our diversity strengthens our perspective, fuels innovation, and deepens our connection to the clients and communities we serve around the world.