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About the Role

Vita Coco is seeking a motivated individual to join a growing, purpose-driven company and help shape its future. This role focuses on driving brand growth and ensuring consistent brand representation across key markets.

Responsibilities

Guardian of the Vita Coco brand across France, Belgium, and Morocco, responsible for driving growth across key full-funnel metrics.
Support Senior Brand Manager on execution across other Export markets.
Develop and own annual market brand plans, translating wider Export and EMEA strategy into local priorities and activation plans.
Build strong relationships with distributors and local market teams to ensure plans are delivered to a high standard.
Develop and execute locally relevant experiential events, partnerships, sampling campaigns, influencer, digital, and shopper activity.
Manage market marketing budgets, making investment recommendations based on consumer insight, commercial priorities, and expected impact.
Track local consumer trends and cultural moments, translating relevant insight into brand moments.
Collaborate with wider EMEA brand and digital teams to identify opportunities to scale successful activations, partnerships, and learnings across multiple markets.
Own and be fully accountable for the growth of the Vita Coco brand across markets, driving brand awareness and household penetration.
Ensure global and EMEA brand platforms are translated effectively for local markets whilst maintaining strong brand consistency.
Develop compelling brand stories and toolkits for distributor and sales teams.
Lead the development and execution of impactful, locally relevant marketing campaigns.
Identify and manage relevant partnerships, events, influencers, and cultural opportunities.
Drive pack-in-hand sampling initiatives.
Brief and manage creative requirements, ensuring assets are delivered on time and in line with Vita Coco brand guidelines.
Collaborate with Digital, Creative, PR, Shopper, and Sales teams to deliver a connected 360 approach across markets.
Act as the lead day-to-day marketing contact for distributors and local market teams.
Influence and constructively challenge local partners where required.
Work closely with distributors to understand local customer, consumer, and cultural dynamics.
Maintain clear ownership and follow-through across agreed activations, timings, and deliverables.
Act as the link between local partners and EMEA teams, ensuring information, opportunities, and learnings flow effectively.
Own and manage marketing budgets across markets, maintaining clear visibility of committed and actual spend.
Make budget and investment recommendations, ensuring spend is focused on opportunities most likely to deliver against market and brand objectives.
Track and report the effectiveness of marketing activity against agreed KPIs, recommending changes where required to optimise performance.
Establish clear post-campaign learnings and use these to improve future activation and investment decisions.
Share market performance, key learnings, and opportunities with the wider Export and EMEA marketing teams.
Work closely with the digital team, briefing in activations and local insight for wider amplification and relevance.
Work closely with Sales to ensure marketing priorities support wider commercial objectives and customer opportunities.
Partner with Brand Managers and marketing teams across EMEA to share learnings, best practice, and local insight, and to scale successful partnerships and activations across markets.

Requirements

Minimum of 2+ years Brand Management experience in FMCG.
Able to travel regularly across Europe.
Exceptional project management skills with a willingness to get stuck in.
A self-starter with impact and ability to deliver outstanding results within a fast-moving dynamic environment.
A winning work ethic with a high level of personal accountability.
Can think outside the box and demonstrate initiative to get the job done.
Strong understanding of consumer behaviour and market trends in FMCG.
Strong communications and stakeholder management skills to influence and build relationships, creating excitement inside and outside the organisation.
Power user of MS 365 Suite.
A love of all things coconuts.

Skills

Fluency in French is mandatory.
Further European languages are a bonus.
Project management
Consumer behaviour analysis
Market trend analysis
Communications
Stakeholder management
MS 365 Suite proficiency

Location

London (with regular travel)

Work Type

Full-time

Experience Level

Minimum of 2+ years Brand Management experience in FMCG

Benefits

30 days holiday, plus your birthday off!
Flexible working hours + early Friday finishes all year round.
Discretionary bonus.
Competitive pension - up to 8% employer contribution / 10% employee contribution.
Vitality private healthcare - plus access to a Virtual GP 24/7.
Life insurance - 4x your annual salary.
Enhanced family policies.
Employee Assistance Programme.
5 volunteer days.
ClassPass membership credits.
Fresh fruit, snacks and office lunch provided.
Dog-friendly office.
Free Vita Coco products.

About the Company

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people.
Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.
As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet.
We move fast, stay scrappy, and care deeply about doing the right thing.
Our Values: Human First, Nothing is Impossible, United by Our Will to Win, Part of Something Bigger.

Equal Opportunity

The Vita Coco Company is committed to the principles of equal employment.
We believe in building a diverse and inclusive culture and a positive employee experience and are dedicated to equal employment opportunities regardless of race, including colour, nationality, ethnic or national origin, age, disability, gender or gender reassignment, religion or belief, sex or sexual orientation, marital/civil partnership, pregnancy, and maternity.
We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.