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About the Role

LinkedIn's B2B Institute is a leading think tank shaping the future of B2B marketing through original research, insights, and thought leadership. We are seeking a senior individual contributor to develop compelling, evidence-based thought leadership that influences senior marketing executives and shapes industry conversations. This role combines content creation, research, and executive engagement.

Responsibilities

Author high-impact thought leadership articles, flagship research reports, executive summaries, and supporting content for senior B2B marketing audiences.
Translate complex marketing concepts, survey findings, platform data, and third-party research into clear, compelling, evidence-backed insights and actionable recommendations.
Shape the B2B Institute's editorial agenda by identifying emerging industry trends, developing original perspectives, and challenging conventional marketing thinking.
Apply deep B2B marketing expertise and commercial understanding to develop content that addresses real-world challenges facing senior marketing leaders.
Lead secondary research and analysis, evaluate findings, test hypotheses, and partner with research teams to inform new studies and strengthen editorial arguments.
Develop compelling narratives that connect qualitative and quantitative research findings to broader business challenges and opportunities.
Present thought leadership and research findings to senior executives, customers, industry partners, and conference audiences with credibility and authority.
Collaborate with Editorial, Research, Legal, Communications, and cross-functional stakeholders to ensure content quality, accuracy, and alignment.
Create supporting materials, including presentations, talking points, social content, and executive briefings, to extend the reach and impact of published research.
Own thought leadership initiatives end-to-end, from initial concept and content development through stakeholder approvals, publication, and market activation.
Maintain rigorous editorial and analytical standards, ensuring published claims are supported by credible research and evidence.

Requirements

Bachelor's degree in Marketing or a related field, or equivalent experience
8+ years of professional experience in B2B marketing, agency strategy, consulting, industry research, business editorial, or equivalent experience.
Experience in B2B marketing within an in-house, agency, or consulting environment.
Experience publishing written content for business or marketing audiences.
Experience translating data or research into published thought leadership or original perspectives.
12+ years of professional experience, including senior-level experience within a B2B marketing organization.
Established industry presence through original research, published articles, thought leadership, or keynote speaking engagements.
Hands-on experience developing or executing demand generation, performance marketing, or full-funnel marketing programs.
Experience conducting secondary research and contributing to the design or commissioning of primary research studies.
Background in agency strategy, consulting, industry research, or business editorial.
Demonstrated experience presenting to C-level executives and speaking at major industry conferences or events.
Experience navigating organizational change and collaborating across matrixed, global marketing organizations.

Skills

B2B Marketing Strategy
Thought Leadership & Content Development
Writing, Editing & Storytelling
Market Research & Data Analysis
Executive Communication & Public Speaking
Stakeholder Management & Cross-Functional Collaboration

Location

New York City

Work Type

Hybrid

Experience Level

Senior individual contributor
8+ years of professional experience
12+ years of professional experience

Education Level

Bachelor's degree in Marketing or a related field, or equivalent experience

Salary/Compensations

$131,000 to $212,000
Total compensation package may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Benefits

Annual performance bonus
Stock
Benefits

About the Company

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.
Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.
We're also committed to providing transformational opportunities for our own employees by investing in their growth.
We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.

Equal Opportunity

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.