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About the Role
Lead the growth of Wise in Canada, defining the go-to-market strategy, owning new customer acquisition and contribution margin, and collaborating with global teams on campaign execution and product development.
Responsibilities
- Define the go-to-market strategy for Wise in Canada, including messaging, positioning, channel mix, and budget allocation.
- Own new customer acquisition and contribution margin growth for the Canadian market.
- Build and maintain a deep understanding of the Canadian customer and competitive landscape.
- Work closely with channel leads based in London on campaign execution and optimization across the funnel.
- Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth.
- Represent the interests of Canadian customers, capturing and feeding insights back to the Regional Product team for product improvements.
- Review, challenge, and add value to channel leads' plans and performance.
- Become an expert in selling the product – understand the customer, their objections, and what actually converts.
- Bring that expertise back into planning, positioning, and channel strategy.
Requirements
- Accountable for new customer acquisition and contribution margin.
- Define the Canadian GTM – messaging, positioning, channel mix, and budget allocation.
- Work in close collaboration with channel leads based in London on campaign execution and optimization.
- Work with the Regional Growth and Product teams on new features and promotions.
- Be the voice of the Canadian customer, feeding insights back to the Regional Product team to shape the roadmap.
- Bring enough depth in acquisition channels to be a credible second opinion, not just a stakeholder.
Skills
- Market Strategy
- Go-to-market strategy
- Customer acquisition
- Contribution margin growth
- Customer understanding
- Competitive landscape analysis
- Campaign execution
- Campaign optimization
- Product development
- Customer insights
- Channel strategy
- Product positioning
Location
- Canada
Work Type
- Full-time
Experience Level
- Lead
Salary/Compensations
- USD 139000 - USD 191000 - yearly
About the Company
- Wise is a global technology company, building the best way to move and manage the world’s money.
- Min fees. Max ease. Full speed.
- Wise is on a mission to make people's and businesses' lives easier and save them money when sending money internationally, spending abroad, or making and receiving international payments.
- We are people building money without borders — without judgement or prejudice.
- We believe teams are strongest when they are diverse, equitable and inclusive.
- We're proud to have a truly international team, and we celebrate our differences.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
Equal Opportunity
- For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
- We're proud to have a truly international team, and we celebrate our differences.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.