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About the Role

Wise is seeking a growth leader to own the expansion of its services in Canada, focusing on new customer acquisition and contribution margin. This role involves defining the go-to-market strategy, collaborating with global teams on campaign execution, and acting as the voice of the Canadian customer to shape product development.

Responsibilities

Define the go-to-market strategy for Wise in Canada, including messaging, positioning, channel mix, and budget allocation.
Own new customer acquisition and contribution margin growth for the Canadian market.
Build and maintain a deep understanding of the Canadian customer and competitive landscape.
Work closely with channel leads based in London on campaign execution and optimization across the funnel.
Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth.
Represent the interests of Canadian customers, capturing and feeding insights back to the Regional Product team for product improvements.
Review, challenge, and add value to channel leads' plans and performance.
Become an expert in selling the product – understand the customer, their objections, and what actually converts.
Bring that expertise back into planning, positioning, and channel strategy.

Requirements

Data-driven with an understanding of unit economics, payback period, and opportunity sizing for budget and channel decisions.
Experience running geo tests, A/B tests, and other incrementality experiments, partnering with Marketing Analytics and Marketing Science teams on test design.
Experience owning a marketing budget and being accountable for its return.
Influential leader capable of cross-functional collaboration across regional and global teams without direct authority.
Clear and persuasive communication skills with both regional and global stakeholders.
Entrepreneurial and self-directed, comfortable operating in a matrix organization with ambiguity and competing priorities.
Previous experience working alongside Product.
Sufficient experience across acquisition channels to review, challenge, and improve the work of channel specialists.

Skills

Market Strategy
Go-to-market strategy definition
Customer acquisition
Contribution margin growth
Customer understanding
Competitive analysis
Campaign execution and optimization
Product development collaboration
Customer insights
Channel strategy
Data analysis
Unit economics
Payback period analysis
Opportunity sizing
Geo testing
A/B testing
Incrementality experiments
Budget management
Cross-functional leadership
Persuasive communication
Entrepreneurship
Self-direction
Matrix organization navigation
Product collaboration

Location

Austin, Texas, US

Work Type

Hybrid

Experience Level

Senior

Salary/Compensations

USD 139000 - USD 191000

Benefits

Benefits in our Austin location

About the Company

Wise is a global technology company building the best way to move and manage the world’s money with minimal fees and maximum ease.
Wise is on a mission to make international money movement easier and more affordable for individuals and businesses.
The company is creating an entirely new network for the world's money.

Equal Opportunity

Wise believes teams are strongest when they are diverse, equitable and inclusive.
The company has a truly international team and celebrates differences.
Inclusive teams help live company values and ensure every Wiser feels respected, empowered, and able to progress in their careers.