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About the Role
Ogilvy Public Relations is seeking a Senior Influencer Marketing Manager to develop and implement strategic influencer campaigns, connecting brands with socially relevant topics. Our vision is to inspire brands and people to impact the world.
Responsibilities
- Develop influencer marketing strategies and campaign concepts, from target groups and objectives to content planning, budgets, and KPIs.
- Take full responsibility for influencer campaigns, from planning and execution to ongoing management and project controlling.
- Identify suitable influencers and creators, manage selection, outreach, and relationships, and continuously develop our network.
- Confidently advise clients and coordinate all relevant internal and external stakeholders for successful implementation.
- Monitor budgets, timings, and quality, ensuring efficient and high-quality campaign execution.
- Analyze campaigns, create meaningful reports, and derive concrete recommendations and optimization potentials.
Requirements
- Several years of professional experience in influencer or creator marketing.
- Proven experience in independently conceptualizing, managing, and evaluating campaigns.
- Knowledge of the German creator landscape with a good network.
- Understanding of which talents, formats, and platforms suit different brands and target groups.
- Awareness of current social media, creator, and cultural trends.
- Understanding of platform mechanics and ability to contextualize relevant developments for brands and campaigns.
- Ability to convincingly present creative and strategic ideas.
- Confident demeanor towards clients, potential new clients, and internal stakeholders.
- Structured, independent, and solution-oriented work approach.
- High quality standards and ability to maintain an overview of multiple parallel projects.
- Proficiency with influencer research and analysis tools, as well as MS Office.
- Professional communication skills in German and English.
Skills
- Influencer Marketing Strategy
- Campaign Concept Development
- Content Planning
- Budget Management
- KPI Setting
- Campaign Management
- Project Controlling
- Influencer Relations
- Creator Identification
- Network Development
- Client Management
- Stakeholder Management
- Reporting
- Data Analysis
- Trend Analysis
- MS Office
- German Communication
- English Communication
Location
- Berlin
- Düsseldorf
Work Type
- Mobile Office (three days on-site)
Experience Level
- Senior
Benefits
- Opportunity for Mobile Office work (three days on-site)
- Access to WPP training network, including LinkedIn Learning
- Support for private pension plan and company savings plan
- Anniversary bonuses in the form of additional vacation days
- Job bike option
- Extended company health insurance with an additional budget of up to €300 per year
- Access to Employee Assistance Program TELUS Health
- Free use of Headspace app
- Subsidized Gympass membership
About the Company
- Ogilvy's vision is to inspire brands and people to impact the world.
- Ogilvy Public Relations communicators advise clients in Corporate, BtC, and BtC Communications, as well as Social Media, Influencer, and Content Marketing.
- We possess deep brand and company knowledge, a passion for creative communication, and operate under the principle of 'We, not me'.
Equal Opportunity
- We believe in the power of diversity and collaboration. We are committed to assessing all qualified applicants solely based on their abilities, regardless of age, gender, ethnicity, sexual orientation, disability, or religion.