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About the Role

This role is responsible for lead management, app marketing, CRM systems, transactional emails, lifecycle marketing, and reporting & analytics. You will be responsible for acquiring new newsletter and app opt-ins, optimizing opt-in routes, and long-term customer activation and retention. You will plan and manage push campaigns and in-app communication, and strategically develop the mobile channel in conjunction with email. You will be the technical point of contact in the team and develop our CRM system landscape. You will identify potential for automation, AI-supported workflows, data logic, and tool integrations and implement them together with IT and BI. You will leverage the potential of order confirmations, shipping notifications, and account activities. You will conceptualize and optimize automated email and app journeys throughout the entire customer lifecycle, from welcome to reactivation, and ensure their effectiveness. You will independently analyze performance and user behavior using tools such as SAP Emarsys, econda, adjust, and Tableau, and derive concrete optimization measures from them.

Responsibilities

Own lead management from new newsletter and app opt-in acquisition to optimization of opt-in routes and long-term customer activation and retention.
Develop new opt-in touchpoints along the customer journey in collaboration with IT/Frontend, CRO, and other teams.
Plan and manage push campaigns and in-app communication.
Strategically develop the mobile channel in conjunction with email.
Bring technical expertise in SDK integrations, deeplinks, and consent management.
Act as the technical point of contact within the team and develop the CRM system landscape.
Identify potential for automation, AI-supported workflows, data logic, and tool integrations, and implement them with IT and BI.
Leverage the potential of order confirmations, shipping notifications, and account activities.
Develop the technical infrastructure, external event trigger routes, as well as messaging, design, and customer experience in collaboration with IT.
Contribute expertise in interface logic, data transfer, and HTML templates.
Conceptualize and optimize automated email and app journeys throughout the entire customer lifecycle, from welcome to reactivation.
Ensure the effectiveness of automated journeys.
Independently analyze performance and user behavior using tools like SAP Emarsys, econda, adjust, and Tableau.
Derive concrete optimization measures from performance and user behavior analysis.

Requirements

Completed studies in business administration with a focus on (online) marketing or a comparable education.
Several years of experience in CRM or Marketing Automation, ideally in e-commerce.
Independently built email and app automations.
Experience in lead management or with transactional email campaigns is a plus.
Fluent German (written and spoken).
Familiarity with Marketing Automation platforms, ideally SAP Emarsys, alternatively Braze, Klaviyo, or comparable tools.
Understanding of data models, automated workflows, and interface and API logic.
Confident communication with IT teams.
Knowledge of legal aspects of consent, GDPR, and TTDSG.
Holistic customer journey thinking.
Structured work approach.
Careful documentation.
Ability to keep an eye on complex automation landscapes.
Willingness to question the status quo and contribute own ideas.
Desire to strategically develop CRM together with the team.
Interest in e-commerce and the product portfolio.
Enthusiasm for data-driven CRM.
Understanding of how customer communication influences revenue and loyalty.

Skills

Lead Management
App Marketing
CRM Systems
Transactional Emails
Lifecycle Marketing
Reporting & Analytics
Marketing Automation
SAP Emarsys
econda
adjust
Tableau
SDK Integrations
Deeplinks
Consent Management
Data Models
Automated Workflows
Interface Logic
API Logic
HTML Templates
GDPR
TTDSG

Location

Germany

Work Type

Flexible Working Hours
Working from Home (HO)
Work & Travel

Experience Level

Several years of experience in CRM or Marketing Automation

Education Level

Degree in Business Administration with a focus on (Online) Marketing or comparable education

Benefits

30 days of vacation
Flexible working hours
Regular work from home
Up to 4 weeks per year Work & Travel
Events
20% contribution to company pension plan (bAV) or occupational disability insurance (BU)
Company bike (Jobrad)
Fitness
Discounted Deutschlandticket

About the Company

Founded in 2002 by Arnd von Wedemeyer and Sascha Crocoll, notebooksbilliger.de is one of the most flexible, exciting, and successful employers in Germany.
We have built this reputation through hard work and the courage to try new things and take unconventional paths.
For over 5 million visitors per month, we are the first choice when searching for the latest trends and best deals on notebooks, PCs, smartphones, monitors, projectors, and much more!
Our great team ensures a unique shopping experience every day at 9 locations in Germany and the optimal integration of e-commerce, system house, and stationary retail.
We are all connected by a passion for technology and the desire to never stand still.
Actions, not words, are what matter: everyone pitches in.
We are looking for someone who thinks like us: wants to take responsibility, wants to get ahead, and wants to learn from mistakes.
Someone who wants to achieve something themselves and finds it insufficient to merely manage the status quo.
In short: someone who wants to get involved and take off with us!

Equal Opportunity

Whether male, female, or diverse, it doesn't matter. The main thing is that you bring passion!