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About the Role
We are seeking an experienced Senior Strategist to collaborate with a diverse range of creative clients, including notable brands like King, Dove, Lipton Ice Tea, and Adidas. The Content Strategy team guides clients in thriving within influencer-centric, social-first content, fostering breakthrough ideas for standout communication. This role requires developing innovative content plans that align with client objectives and offer novel approaches to succeed in the creator-led space. The ideal candidate will champion innovative content strategies, articulate their rationale, and define implications for messaging, talent, and context.
Responsibilities
- Devise content planning approaches for responses to briefs that advance creator-led advertising for clients.
- Conduct social landscape and cultural analysis to understand audience behavior and motivations.
- Articulate human truths through a creator lens to build novel creative concepts.
- Write inspiring creative briefs that provide clear direction and strategies for success in the creator space, leveraging identified human truths.
- Set clear direction for casting, specifying the type and size of creator required and the rationale.
- Deliver Influencer and Creator in Advertising content plans, detailing content type and volume by task and phase.
- Write a clear and compelling messaging hierarchy.
- Collaborate closely with the creative team on concept development.
- Hypothesize content types that will achieve client objectives and ensure testing is integrated into the measurement approach.
- Sell in the content planning approach through persuasive, inspiring, and succinct storytelling.
- Present confidently to clients.
- Conduct content audits, social listening, brand positioning, and wider social media management recommendations.
Requirements
- Experience or significant interest in creator-first content strategy.
- Proven ability to devise and execute content plans that meet client objectives and introduce new, practical approaches within the creator space.
- Significant expertise in writing inspiring, clear creative briefs that set direction and leverage human insights within the creator space.
- An effective body of work demonstrating the ability to inspire, challenge, and generate new ideas.
- A proven and dynamic creative problem-solver capable of connecting dots in unexpected ways.
- Collaborative, independent, and proactive with the ability to share thoughts and opinions to build on ideas.
- Excellent communication and interpersonal skills.
- Must have the right to work in the UK.
- Visa sponsorship is not offered for this role.
Skills
- Creator first content strategy
- Content plan development and execution
- Creative brief writing
- Human insights
- Creative problem-solving
- Collaboration
- Independence
- Proactiveness
- Communication skills
- Interpersonal skills
Location
- UK
Work Type
- Full-time
Experience Level
- Senior
Benefits
- A considerate suite of competitive benefits will be discussed during the interview process.
About the Company
- Billion Dollar Boy is an award-winning social agency with Creator Instinct®.
- We transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for where people actually are.
- Powered by Creator Instinct®, we systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.
- Since 2014, BDB has partnered with iconic brands including Heineken, Nike, Unilever, PepsiCo, and L’Oréal.
- Our agency and work have been recognized by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.
- We are enabled by our award-winning proprietary technology Companion, which provides better intelligence, greater precision, and helps prove outcomes.
- FiveTwoNine keeps us connected to qualitative cultural intelligence via a global network of creators, allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.
- We are a social-first, creator-led agency with a fast-paced, collaborative, and evolving culture.
- You’ll be surrounded by people who care deeply about the work, challenge each other, and think differently.
- We work hard, support each other, and enjoy being together through team moments, creative sessions, and celebrating wins.
Equal Opportunity
- We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.
- Billion Dollar Boy embraces equality, diversity, and inclusion and will seek to promote these benefits in all of our business activities.
- When recruiting new employees or affording current employees opportunities for promotion, we will recruit, develop, and retain the most talented people, regardless of their background and make best use of their talents.
- We will not discriminate unlawfully against any person.
- We will select the best person for the job in terms of qualifications and abilities.
- This sets out our approach to equal opportunities and the avoidance of discrimination at work.