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About the Role
The SEO Content Specialist will improve the organic visibility of content and apply AI-assisted methods for optimization within Cushman & Wakefield’s global Digital Marketing, Communications & Research Technology organization. This role involves conducting in-depth content audits to maintain high performance and relevance, ensuring insights are discoverable across 60+ markets by collaborating with various stakeholders. The ideal candidate combines strong content judgment with an understanding of search and AI-powered platforms, and a desire to leverage AI tools for efficiency.
Responsibilities
- Run comprehensive, ongoing content audits to identify performance decay, topical gaps, and opportunities to consolidate, refresh or retire content.
- Optimize on-page elements, including titles, metadata, structure and internal linking, in line with global SEO standards.
- Turn complex commercial real estate research and thought leadership into content that is clear, well structured and easy for search engines and AI platforms to find and interpret.
- Support regional stakeholders with SEO requests, content recommendations and detailed performance reporting.
- Use AI tools to support content enhancement, idea generation and metadata creation.
- Help refine and document AI-assisted workflows that make content optimisation more efficient and scalable.
- Apply responsible AI practices, ensuring all AI-supported content meets brand standards and search engine quality guidelines.
- Partner with Content, Communications, UX and development teams to advance our global organic search strategy.
- Flag content that attracts links, media coverage or mentions, and advise Communications on how to optimise it for search.
- Build and maintain performance dashboards and reports, sharing clear insights with stakeholders.
Requirements
- 4+ years of hands-on SEO experience in content strategy and on-page optimisation.
- Proven experience running content audits that drive organic growth, ideally in an enterprise or large-site environment.
- Experience using AI tools for content optimisation, generation or workflow automation.
- Solid working knowledge of SEO platforms and analytics tools, with strong analytical skills.
- Ability to turn complex B2B or real estate topics into clear, engaging content.
- Understanding of how content is positioned for AI-driven search and answer platforms.
- Excellent communication skills and experience collaborating with global, cross-functional teams.
- Highly organised, proactive and comfortable in a fast-paced global environment.
Skills
- SEO
- Content Strategy
- On-page Optimisation
- AI Tools
- Content Optimisation
- Content Generation
- Workflow Automation
- SEO Platforms
- Analytics Tools
- Analytical Skills
- B2B Content Creation
- Real Estate Content Creation
- AI-driven Search
- Communication Skills
- Cross-functional Collaboration
- Sitecore
- Enterprise CMS
- International SEO
- Backlink Analysis
- Media Mention Analysis
Location
- UK
Work Type
- Remote
Experience Level
- 4+ years
Education Level
- Bachelor’s degree in Marketing, Communications, Digital Technology or a related field, or equivalent experience
About the Company
- Cushman & Wakefield is a global real estate services firm.
Equal Opportunity
- Cushman & Wakefield is an equal opportunity / affirmative action employer. All qualified candidates will receive consideration for employment without regard to ethnicity, gender, gender identity or expression, sexual orientation, age, disability, religion, marital status, or any other legally protected characteristic.
- Cushman & Wakefield is committed to equity in employment, and our goal is to have a diverse, inclusive and barrier-free workplace.
- If you are a person with a disability and need any other accessible accommodations during the hiring process, you are invited to bring this to the Talent Acquisition Advisor’s attention once they have made contact.