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About the Role
Provides direction to product development and the overall process of the product and services function. Builds products and services from existing ideas and helps to develop new ideas based on industry experience and contact with customers and prospects. Increases profitability of existing products and services by developing new solutions that advance business objectives and client needs. Builds strong working relationships with marketing, sales, support staff, product development, vendors, senior management, and key customers.
Responsibilities
- Defines the approach and manages the process from product development to product launch, ensuring execution is in line with the project plan for the most complex and unique product initiatives.
- Manages a product's PNL to ensure profitability for product initiatives.
- Owns, manages, and communicates a product roadmap, including collaborating with industry analysts for competitive analysis and with delivery, sales, and relationship management teams to determine prioritization, development and ongoing costs of delivery, and market positioning.
- Develops and leads the 'go to market packaging' for assigned products.
- Collaborates with product marketing to develop product marketing strategies based on established product objectives, costs, and value proposition.
- Reviews research with product marketing to quantify value proposition for inputs to pricing analysis and marketing collateral.
- Defines pricing strategies for new and existing products considering competitive pricing models, internal costs, value proposition metrics, and market acceptance and adoption rates.
- Participates in defining alternative pricing models and presents final pricing recommendations to executive management.
- Develops comprehensive business cases requiring extensive analytical skills to develop complex data and unique concepts for new product functionality.
- Leads collaboration with company business leaders, sales, IT, legal, and strategic marketing and relationship management teams to define product goals, objectives, market positioning, and pricing strategies.
- Ensures a structured, repeatable process is followed for conducting market research.
- Distills data from market research and develops a strategic planning approach for summarizing and communicating research results to develop the strategic product roadmap.
- Leads and oversees the facilitation of product concepts and requirements workshops with clients and internal development teams.
- Ensures workshop results are documented and facilitates interactive review and feedback from clients and internal parties.
- Leads and oversees collaboration with product delivery and technology architecture to validate detailed design.
- Provides design direction, testing support, and general assistance to the delivery team during product development execution.
Requirements
- Bachelor's Degree
- Relevant Experience or Degree in: Business or Computer Science; Combination of relevant training and/or experience in lieu of degree
- Typically Minimum 10+ Years Relevant Exp
- Experience in similar business product services and/or external customer/market experience
- Master's Degree
- MBA
- Prefer experience in a software development environment or in a professional services role.
- Prefer software or IT background (i.e., degree or experience).
- Prefer direct experience with doing software development, testing and/or business analysis.
- Prefer experience with Agile software products and delivery methodology.
Skills
- Broad yet in-depth expertise and unique knowledge
- Ability to set and ensure success of company objectives and principles
- Achieve goals in creative and effective ways within complex and difficult environments
- Ownership of a function, major account or matrix management responsibilities
- Strengthen relationships, expand the business through key initiatives
- Lead matrix teams on complex projects
- Works on issues that impact design/selling success or address future concepts, products, or technologies
- Creates formal networks with key decision makers
- Serves as external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects
- Exercises wide latitude in determining objectives and approaches to critical assignments
Experience Level
- Typically Minimum 10+ Years Relevant Exp
Education Level
- Bachelor's Degree
- Master's Degree
- MBA
Salary/Compensations
- For the international segment, typical annual revenues for the most complex product initiatives would be approximately $500k or more.