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About the Role

This role is for a Head of Brand & Community at a profitable DTC pet brand scaling to $100M+. The position is fully remote and focuses on owning how people perceive and feel about the company's two brands, including brand story, identity, and moments that build awareness and goodwill through partnerships, events, PR, and community engagement.

Responsibilities

Own the brand story, positioning, tone of voice and brand guidelines for both brands, and keep the two brands distinct.
Design and run a giving-back program with shelter and rescue partners that customers know us for, and track its impact.
Build the yearly brand-moment calendar and run each moment end to end: concept, partners, budget, website and email, social and creators, and press.
Run pop-ups, events, sponsorships and stunts, each with its own budget and goal.
Win earned media: pitch every brand moment, cause campaign and launch, directly or through a PR agency you manage.
Build a super-fan community and turn customer reviews, photos and stories into brand content.
Report brand health monthly and own the brand budget.
Own the brand story, guidelines and asset library for both brands, review new pages, packaging, emails and key ads before they go live, and run a quarterly brand audit across every touchpoint.
Choose each brand's anchor causes with the CEO, sign and manage national and local shelter and rescue partners, run adoption events and donation drives, and track and report the impact.
Build the yearly brand-moment calendar (National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday and our own owned moment), run each one end to end, and hand its story and assets to the growth and creator teams.
Pitch press and podcasts directly or through a PR agency you manage, win reviews, gift-guide placements and awards, keep the press kit current, and track every mention.
Turn reviews, photos and stories into brand content, build a super-fan community with surprise-and-delight moments, and make the website show the brand properly.
Report brand health monthly, own the brand budget (events, donations, PR, sponsorships), set monthly Rocks with the CEO, and write SOPs so the playbook works without one person.

Requirements

7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered.
You have built awareness and goodwill for a consumer brand through causes, events and PR, not just design, ideally from an early stage.
You have planned and shipped brand moments end to end, on time and on budget, across many partners.
You have run nonprofit or shelter partnerships that were real, measured and credible, not a logo on a page.
You turn a moment into a story that press and customers repeat, and you have the press wins to show for it.
You have run campaigns for a North American audience, and can run events and partners there remotely through agencies, partners and local contractors.
A sharp eye for what is on-brand, and you protect consistency across every touchpoint.
You tie brand work to measurable results like branded search, word of mouth and press.
No issue working overtime or on the weekends if needed.
You are passionate about your work.
Excellent cultural fit as per our values above.
Excited to play a big role in scaling the company and work closely with the founder.
Pet industry experience is a bonus.

Skills

Brand marketing
Communications
Brand building
Cause partnerships
Events
Public Relations (PR)
Community management
Brand identity
Brand story
Brand awareness
Campaign management
North American market
Brand taste
Commercial mindset
Overtime flexibility
Passion for work
Cultural fit
Scaling businesses
Working with founders
Pet industry knowledge

Location

Fully remote
Canada
United Kingdom
Ireland

Work Type

Fully remote
Full-time
Contract

Experience Level

7+ years
5-6 years

Salary/Compensations

US$85,000–120,000 base per year
10–20% bonus of base

About the Company

Profitable DTC pet brand doing $50M+ a year, scaling to $100M+.
Sells premium stainless steel cat water fountains, filters and accessories.
Sells across Shopify, Amazon and Chewy.
One of the fastest-growing brands in the pet space.
Recently launched a dog brand, expanding into a new vertical.
100% remote, lean, senior team that moves fast.
Every person has a massive impact on the business.
Culture: genuine will-to-win, creativity to do more with less, data-driven decisions.
Core values: Better Everyday, Speed Is King, Work Smart, Overdeliver.
Not a stress-free corporate 9–5 job; offers challenges, direct work with the founder, and a significant role in scaling.