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About the Role

Lead the strategy, creation, and performance of Stylist's growing newsletter portfolio, shaping a key audience channel that sits at the heart of reader relationships. This role involves end-to-end delivery, owning editorial strategy, audience growth, engagement, retention, and commercial performance at the intersection of editorial creativity, audience development, and affiliate commerce.

Responsibilities

Lead editorial planning, commissioning, editing, production, and scheduling of Stylist's newsletter portfolio.
Own key newsletter products including Stylist Loves, The Village, The Watch List, Sunday Supplement, Well by Stylist, and future launches.
Develop newsletter strategies to drive subscriber growth, engagement, retention, and loyalty.
Utilize audience insight, analytics, and testing to continually improve performance across open rates, click-through rates, and reader engagement.
Lead Stylist's affiliate and commerce strategy across newsletter channels.
Identify opportunities for commercially successful content that resonates with audiences and drives revenue.
Manage affiliate activity and promotional budgets to maximize return and achieve commercial targets.
Partner closely with Editorial, Marketing, Commercial, and Creative teams to deliver integrated campaigns and audience initiatives.
Lead subject-line testing, audience segmentation, and content optimization programs.
Commission and manage contributors to produce engaging, audience-first content.
Ensure all content reflects Stylist's tone of voice, editorial standards, and commitment to quality.
Monitor industry developments, audience behaviors, and newsletter best practices to identify opportunities for innovation and growth.

Requirements

Significant experience managing and growing newsletters within a digital publishing, media, or content environment.
Proven success developing newsletter strategies that drive audience growth, engagement, and retention.
Experience using data and analytics to inform editorial decisions and optimize performance.
Knowledge of A/B testing, segmentation, lifecycle communications, and email best practices.
Excellent writing, editing, and proofreading skills.
Outstanding editorial judgment and attention to detail, with a strong focus on maintaining high accuracy in edited content.
Strong stakeholder management skills with the ability to influence and collaborate across teams.
Eligible to work in the UK.

Skills

Audience growth
Audience engagement
Audience retention
Audience insight
Analytics
Testing
Open rates
Click-through rates
Reader engagement
Affiliate strategy
Commerce strategy
Commercial content creation
Revenue generation
Budget management
Stakeholder management
A/B testing
Segmentation
Lifecycle communications
Email best practices
Writing
Editing
Proofreading
Editorial judgement
Attention to detail
Subscriber journeys
Retention strategies
Audience lifecycle marketing

Location

London
Hybrid

Work Type

Hybrid

Experience Level

Experienced

About the Company

Stylist is a leading multimedia brand reaching millions of women through award-winning journalism, digital content, events, newsletters, social platforms, and commercial partnerships.
The mission is to create content that empowers, informs, and inspires, delivering trusted editorial experiences that matter to the audience.
As part of DC Thomson, Stylist combines over a century of publishing heritage with a modern, digital-first approach to audience engagement and growth.