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About the Role

The Creative Strategy Director is responsible for developing and executing holistic marketing strategies that seamlessly integrate creative and media objectives. This role requires an experienced strategist who can translate complex business problems into innovative, data-driven solutions across all customer touchpoints. You will serve as a trusted advisor to senior clients, connecting talent, data, and technology to fuel brand growth and deliver measurable outcomes.

Responsibilities

Develop and lead insightful, creative, and data-driven strategic thinking for marketing and communications solutions.
Present and defend strategic recommendations to senior stakeholders using data and performance forecasts.
Understand the client, target audience, and competitive landscape to create comprehensive strategies.
Act as a strategic partner to clients, building strong relationships and providing integrated strategy advice.
Establish and document best practices for creative strategy and drive agile methodologies.
Translate client needs and data into compelling briefs that inspire creative work and guide media planning.
Leverage diverse data sources to construct robust integrated strategies.
Identify opportunities across the customer journey to optimize engagement, brand impact, and media spend.
Champion the innovative use of AI within the strategy team for enhanced strategic work.
Lead measurement efforts, reporting on success using advanced attribution and unified measurement.
Collaborate with agency partners to achieve common objectives and champion best practices.
Mentor and develop junior strategy talent, fostering a culture of data curiosity and innovation.
Identify and develop growth opportunities within the client to broaden scope of work.
Proactively drive projects forward with curiosity, positivity, and imagination.

Requirements

Extensive experience and passion for core strategic craft skills, including integrating creative and media strategies.
Demonstrated capability in managing complex client relationships.
Proven experience working effectively within large matrix client organizations.
Excellent communication, negotiation, storytelling, and presentation skills.
Strong leadership and team development skills.
In-depth knowledge of Creative and Media strategies, best practices, tools, platforms, and testing methodologies.
Ability to take ownership of challenges, contribute innovative solutions, and drive change.
Strong experience using AI and emerging technologies to enhance strategic planning.
A genuine interest in the evolving integrated brand landscape and technology's impact on strategy.

Skills

Strategic Vision
Client Relationship Building & Management
Communication & Collaboration
Leadership
Integrated Strategy Expertise
Problem-Solving
AI & Tech Acumen
Ambition
Future-Proofing

Location

Remote

Work Type

Full-time

Experience Level

Senior

About the Company

WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel.
We are powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Equal Opportunity

T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.