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About the Role
We are seeking a product marketing expert to lead marketing efforts for our AI products. Operating as a startup within a corporation, this role involves pioneering new approaches, acting independently from central marketing while adhering to its guidelines, and rapidly testing and implementing ideas. You will leverage modern tools and AI, functioning as a one-person marketing team supported by AI agents and subscriptions.
Responsibilities
- Develop a central marketing strategy for AI products, including positioning, target audiences, messaging, and channels.
- Implement the strategy through website development, content creation, and campaign management.
- Establish tracking, measure campaign effectiveness, and scale successful initiatives.
- Explore and test new formats and channels outside traditional marketing methods, rapidly adopting successful approaches and discarding unsuccessful ones.
- Work independently within central marketing guidelines, coordinating directly with product management and sales.
- Scale marketing efforts using AI agents and seek project-based support from other adesso employees when necessary.
Requirements
- Proven experience in building and managing product marketing for B2B software or AI solutions, with demonstrable results.
- Proficiency in using AI tools and agents for strategy, content creation, campaigns, and analysis.
- Ability to drive scaling of marketing solutions with AI agents and identify when external support is more efficient.
- Capacity to conceptualize, implement, measure, and improve marketing initiatives independently.
- A fast-paced approach, with the ability to quickly test and implement ideas.
- Excellent German and English language skills for effective communication.
Skills
- Product Marketing
- AI Tools
- AI Agents
- B2B Marketing
- Strategy Development
- Content Creation
- Campaign Management
- Performance Tracking
- Website Management
- Agile Methodologies
- Communication
Location
- Germany
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
About the Company
- adesso is a technology company focused on AI products.
- We operate like a startup within a larger corporation, emphasizing a small team, short communication lines, and quick decision-making.
- AI and modern tools are integral to our daily work.