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About the Role

Board helps organizations leverage planning, data, and AI for decision-making. The platform combines business context, Continuous Planning, and enterprise AI to connect plans, operations, and financial outcomes. This role is crucial for shaping how Board is positioned and taken to market, driving brand awareness, pipeline development, and sales success.

Responsibilities

Develop a deep understanding of Board’s buyers, market dynamics, competitive landscape, and enterprise buying journey to identify opportunities for differentiation and growth.
Develop and evolve differentiated positioning, messaging, and value propositions that clearly articulate Board’s value and business outcomes.
Translate product innovation, including AI capabilities, into relevant and compelling narratives for business and executive audiences.
Develop and execute GTM strategies for key Board innovations, launches, and strategic initiatives, from market insight and positioning through activation and measurement.
Partner with Product, Demand Generation, Field Marketing, Sales, Solutions, and Enablement to deliver integrated campaigns, ABM programs, and sales plays.
Drive consistent messaging and storytelling across the customer journey and global go-to-market organization.
Create high-impact content and narratives for campaigns, launches, executive presentations, events, digital channels, and sales engagements.
Act as a Board evangelist, helping communicate our point of view on the market, customer challenges, planning, and enterprise AI.
Use AI effectively to accelerate research, content development, analysis, and workflows while continually improving the quality and impact of product marketing.
Equip Sales and Partners with compelling messaging, presentations, competitive insights, value frameworks, and other tools that help them engage buyers and win.
Partner with Enablement to drive adoption and consistent use of product marketing messaging and assets.
Be client-ready and comfortable presenting Board’s value proposition to customers, prospects, partners, and executive audiences.
Bring the voice of the customer into product marketing through customer interviews, win/loss analysis, competitive intelligence, and field insights.
Partner with Customer Marketing to develop compelling customer stories, case studies, and proof points that demonstrate measurable business value.
Translate customer and market insights into actionable recommendations that inform product strategy, roadmap priorities, messaging, and GTM execution.
Measure the effectiveness of product marketing initiatives using relevant business, marketing, and sales indicators.
Use data and field feedback to continually optimize positioning, messaging, content, enablement, and GTM programs.

Requirements

6+ years of B2B product marketing experience, ideally within SaaS or enterprise software.
Proven experience developing positioning, messaging, and go-to-market strategies for complex technology products.
Strong understanding of enterprise buying journeys and experience partnering with Sales to support complex, competitive sales cycles.
Exceptional storytelling, writing, presentation, and communication skills, with the ability to translate complex technology into clear customer and business value.
Demonstrated ability to develop high-quality external content and internal sales and marketing assets.
Strong market and customer orientation, with experience using customer research, competitive intelligence, win/loss insights, and data to inform decisions.
Practical experience using AI tools and workflows to improve research, content development, analysis, productivity, and quality of work.
Excellent cross-functional collaboration and influencing skills, with the ability to build alignment across Product, Sales, Marketing, Solutions, Customer Success, and Partners.
Highly proactive and comfortable taking ownership, managing multiple priorities, and operating in a fast-paced, global environment.
Comfortable working on high-visibility initiatives and presenting to senior internal and external audiences.
Experience marketing enterprise planning, analytics, financial, operational, or data-driven software.
Experience bringing AI-enabled enterprise software capabilities to market.
Experience with competitive positioning, sales enablement, ABM, and enterprise GTM programs.
Demonstrated ability to connect product marketing activity to measurable commercial outcomes.

Skills

Product Marketing
SaaS
Enterprise Software
Positioning
Messaging
Go-to-Market Strategy
Storytelling
Content Creation
Sales Enablement
Market Intelligence
Customer Insights
AI Tools
Cross-functional Collaboration
Communication
Presentation

Location

In office

Work Type

In office (5 days a week)

Experience Level

Senior

About the Company

Board helps organizations turn planning into the trusted foundation for decisions in the era of agentic AI.
The platform combines business context, Continuous Planning, and efficient enterprise AI in one governed platform.
Board’s trusted Agentic Planning Platform helps teams make the shift with confidence, so decisions are not disconnected from plans, operations, or financial outcomes.
We value everyone’s unique perspective and energy they bring to the organization.
We collaborate openly across teams and borders.
We embrace a growth mindset to get results.
We celebrate shared success as goals and milestones are achieved.
Join a team where innovation meets collaboration.
We are driven by bold ideas and a customer-centric mentality.

Equal Opportunity

Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
We foster a working environment in which all people are respected and valued, for all aspects which make them unique.
We hire you for who you are, and we want you to bring your true self to work every day!