Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Enterprise Demand Generation Manager role.
Rezi rewrites your resume against Equus Software's job description. Free.
Tailor your resume to this Enterprise Demand Generation Manager role.
Rezi rewrites your resume against Equus Software's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Enterprise Demand Generation Manager posting at Equus Software — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Enterprise Demand Generation Manager posting at Equus Software — free, in seconds.
About the Role
We are seeking a commercially minded, creative, and results-driven Enterprise Demand Generation Manager to drive growth across our strategic enterprise accounts. This role involves developing and executing integrated, multi-channel demand generation campaigns, combining targeted strategies, personalized content, and data-driven approaches to engage key decision-makers and generate qualified sales opportunities. Success will be measured by meaningful account engagement, lead quality, and pipeline impact.
Responsibilities
- Develop and execute targeted marketing strategies for high-value enterprise accounts.
- Partner with Sales to identify priority accounts, understand buying committees, and create tailored engagement plans.
- Deliver personalized, multichannel campaigns using account intelligence, intent data, and engagement insights to optimize performance.
- Build relationships with key stakeholders across complex enterprise buying groups.
- Work alongside the US-based Growth Marketing Manager to deliver coordinated global demand generation initiatives.
- Adapt campaigns, messaging, and content to reflect regional market dynamics, business cultures, and buyer needs.
- Collaborate with regional Sales teams to identify opportunities and align marketing activities with commercial priorities.
- Create compelling, account-specific content, including executive briefings, presentations, email campaigns, case studies, and digital assets.
- Collaborate with Product Marketing to translate Equus's capabilities and differentiators into relevant, value-driven messaging.
- Develop and execute coordinated campaigns across email, LinkedIn, digital advertising, and direct outreach.
- Repurpose existing marketing content to address specific account challenges and industry requirements.
- Partner closely with enterprise Sales teams to develop coordinated account engagement strategies and pursue in 1:few or 1:1 campaigns.
- Equip Sales with personalized content, account insights, and campaign support to engage decision-makers.
- Track campaign effectiveness, account engagement, and contribution to qualified pipeline, continuously optimizing activities based on results.
- Build and own a selective enterprise events strategy, including executive dinners, roundtables, and hosted events.
- Collaborate with Sales on targeted invitations and follow-up, working with the Senior Events Planner on execution.
- Measure success through meaningful account engagement and pipeline opportunities.
Requirements
- 5+ years of experience in B2B demand generation, ABM, or enterprise marketing, ideally within SaaS or enterprise technology.
- Proven experience developing personalized campaigns for complex enterprise accounts and senior decision-makers.
- Strong understanding of enterprise sales cycles, buying committees, and multichannel marketing.
- Excellent content development, communication, and campaign management skills.
- Commercial mindset with experience aligning marketing initiatives to sales pipeline objectives.
- Ability to work independently and collaborate effectively with global teams.
- Experience developing demand generation campaigns across EMEA and APAC.
- Experience with Demandbase, Hubspot, Sopro, and Salesforce.
- Knowledge of intent data, account scoring, audience segmentation, and ABM measurement.
- Experience with LinkedIn advertising, marketing automation, and digital campaigns.
- Background in global mobility, HR technology, or enterprise software.
Skills
- Account-Based Marketing (ABM)
- Paid social (LinkedIn)
- Paid search
- Email marketing
- Content development
- Campaign management
- Salesforce
- Demandbase
- Hubspot
- Sopro
- LinkedIn advertising
- Marketing automation
- Digital campaigns
- Intent data
- Account scoring
- Audience segmentation
- ABM measurement
Location
- Liverpool Street, London
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years
Benefits
- Great bonuses for great contributors
- Nice office
- Relaxed and collaborative atmosphere
- Casual dress code
- Free snacks
- Opportunity to work in a fast-paced and challenging environment
- Opportunity to make use of the knowledge of the Global Equus Team
- Room for career advancement
- One day per quarter for innovation
About the Company
- Our company is the global leader in cloud-based mobility solutions, dedicated to delivering innovative solutions and unparalleled service to clients worldwide.
- We are committed to driving success through exceptional software, client experiences, and strategic partnerships.
- Our team collaborates with clients in the public and private sectors, leveraging technology solutions and digital transformation to address their most challenging issues.