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About the Role

As the Social Media Manager, Women’s Lifestyle, you will shape how three of the UK’s most recognisable women’s brands, including Red, Prima and Cosmopolitan, connect with their audiences across social. You’ll put social at the heart of how these brands grow, turning brilliant editorial, cultural moments, commercial campaigns and major brand experiences into content that stops people scrolling, sparks conversation and drives audience growth. You’ll own the social strategy while being hands-on in making it happen, creating and publishing content, shaping the social calendar, editing quick-turnaround video, spotting trends and using performance data to continually improve what we do. Working across Instagram, Facebook, TikTok, Pinterest, Snapchat, X and whatever comes next, you’ll understand what makes each platform work and be the social voice across the portfolio - championing creativity, protecting each brand’s distinctive identity and finding new ways to grow reach, engagement, traffic and revenue.

Responsibilities

Own and deliver social media strategies across our Women’s Lifestyle portfolio, with a particular focus on Instagram and Facebook, while identifying opportunities across TikTok, Pinterest, Snapchat, X and emerging platforms.
Create, edit, publish and schedule engaging social content across formats, including quick-turnaround video, imagery, graphics and editorial-led posts.
Drive social performance against key objectives including audience reach, engagement, traffic and revenue, using data and insight to continually improve results.
Lead the social calendar across multiple brands, balancing editorial priorities, commercial campaigns, cultural moments, events, podcasts, video and other opportunities to put our brands in front of audiences.
Establish and champion distinctive social tone of voice and visual guidelines, ensuring content feels native to each platform while remaining unmistakably true to each brand.
Use social publishing, optimisation and analytics platforms including True Anthem and Dash Hudson to an expert level, making the most of their functionality to improve performance.
Produce regular, insightful reporting that goes beyond the numbers, identifying what is working, what isn’t and what we should do differently next.
Work closely with editorial, commercial, customer, video and wider brand teams to maximise the impact of major moments and ensure social is considered from the outset.
Champion social across the business, bringing expertise, ideas and a point of view while protecting the tone, reputation and long-term health of our channels.

Requirements

Proven experience developing and delivering social media strategies that generate clear business results, with a strong understanding of platform algorithms, audience behaviour and what drives performance.
Hands-on experience managing social channels for a national or international publication, media brand or similarly high-profile consumer brand.
Strong knowledge of Instagram and Facebook, alongside experience across TikTok, Pinterest, Snapchat and X.
A genuine understanding of what makes content work on social — from formats and hooks to algorithms, trends, audience behaviours and platform-specific storytelling.
Strong analytical skills, with experience using social data and reporting tools to identify trends, generate actionable insight and shape future strategy.
Confident using spreadsheets and social analytics to interrogate performance and turn data into clear recommendations.
Strong content creation skills, including basic video and image editing, with the ability to turn around engaging content quickly.
A sharp, accurate and creative writing style, with the ability to adapt tone of voice across different brands, platforms and audiences.
Excellent stakeholder management skills, with the confidence to manage competing priorities and input from multiple senior stakeholders.
Naturally curious, commercially aware and plugged into social culture, with a willingness to experiment, learn and find new ways to grow audiences.

Skills

Social Media Strategy
Content Creation
Video Editing
Image Editing
Social Media Publishing
Social Media Optimisation
Social Media Analytics
Reporting
Stakeholder Management
Platform Algorithms
Audience Behaviour Analysis
Trend Spotting
Data Analysis
Spreadsheet Proficiency
Writing
Tone Adaptation
Brand Voice Management

Location

London, UK

Work Type

In-office policy with flexible Fridays

Experience Level

Dependent on experience

Salary/Compensations

£40,000-£45,000

Benefits

Hearst Exclusives
Good Housekeeping Taste and Beauty Testing Panels
Office sample sales
Specsavers eye care
Company-funded Health Cash Plan
Access to mental health support
Discounted gym memberships
Cycle to Work scheme
Location Flex
Holiday Exchange
Charity Day
Wellbeing resources
Hearst ERG Groups
Generous Workplace Pension
Income Protection
Life Assurance
Season Ticket Loan
Salary Finance tools
Financial Wellbeing sessions
Home Tech benefits
Discounts across London
Everyday savings via the HAPI at Hearst app

About the Company

We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more.
At Hearst UK, we don't just create content – we shape culture.
Our workplace is driven by passion, shaped by authenticity and powered by creativity.
We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here.
We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
We're proud of our heritage - but even more excited about making history.

Equal Opportunity

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people.
As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams.
Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people.
This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.