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About the Role
As Social Media & Web Content Manager, you will own and grow TSC’s digital presence across Instagram, LinkedIn, and the company website, managing daily content, paid media, and long-term strategy in close collaboration with the Marketing Director. This role requires a proactive individual who can identify stories, develop content, question strategy, and stay informed about industry trends.
Responsibilities
- Shape and execute social media strategy for Instagram and LinkedIn, with a B2B focus.
- Maintain an editorial calendar and identify compelling stories across all company locations.
- Create diverse content, including Canva carousels and CapCut video edits.
- Scout and plan the launch of new, relevant social media channels.
- Drive channel growth with defined targets for followers, reach, and engagement.
- Analyze channel-specific growth drivers and implement monthly improvements.
- Understand target audiences and B2B decision-makers on each platform.
- Tailor content, formats, and campaigns to resonate with various audience segments.
- Develop and maintain consistent recurring content formats and series across channels.
- Ensure adherence to TSC’s visual identity across all digital platforms.
- Build thought leadership and personal brands for company leaders and experts on LinkedIn.
- Keep website content, including projects, people, and services, up-to-date.
- Align social media content with broader company narratives and editorial plans.
- Monitor competitors, market trends, culture, and technology to identify strategic opportunities.
- Plan, execute, and optimize paid media campaigns on LinkedIn and Instagram.
- Translate audience insights into effective campaign strategies and measure ROI.
- Implement UTM parameters, pixels, and conversion tracking for web and social media.
- Analyze audience demographics and traffic sources, reporting monthly KPIs with actionable recommendations.
- Contribute to defining marketing team structures and formats.
Requirements
- Hands-on experience in social media and digital content.
- Proven ability to grow social media channels with measurable results.
- Native or near-native English proficiency.
- Experience in B2B communication and understanding of diverse audiences.
- Strong copywriting skills.
- Sharp eye for aesthetics and brand consistency.
- Proficiency in Canva and CapCut.
- Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager for paid media.
- Experience with a CMS, basic SEO, and tracking setups.
- Experience with content formats, thought leadership, and personal branding.
- Structured approach to work and ability to plan ahead.
- Curiosity about immersive experiences and industry trends.
- Willingness to spend regular time in the office with the team.
- Experience with brand, live, or immersive experiences is a plus.
- Good knowledge of the company's industry is a plus.
- Familiarity with platforms beyond Instagram and LinkedIn is a plus.
Skills
- Social media strategy
- Digital content creation
- Content editing
- Video editing
- Canva
- CapCut
- Channel growth
- Audience analysis
- B2B marketing
- Copywriting
- Visual identity management
- Thought leadership
- Personal branding
- Website content management
- SEO
- Paid media advertising
- Meta Ads Manager
- LinkedIn Campaign Manager
- Analytics
- UTM tracking
- Pixel implementation
- Conversion tracking
Location
- Amsterdam
- Zwaag
- Berlin
- Munich
- Charlotte
Work Type
- Hybrid
Experience Level
- Several years of experience in social media, digital content or editorial work
Salary/Compensations
- Competitive salary with an annual performance-based bonus
Benefits
- Room to take ownership and share ideas
- Collaboration across disciplines, teams and countries
- Real office to come home to
- Regional perks
- Travel or public transport allowance
- Vacation days plus one extra company holiday
- Spontaneous get-togethers
- Legendary yearly summer trip
About the Company
- The Storytelling Company is a global team of over 180 people across Amsterdam, Zwaag, Berlin, Munich, and Charlotte.
- We integrate strategy, design, and technology to create immersive experiences for global clients.
- Our work includes brand experience centers, maritime simulators, operas, exhibitions, and pop-up events.
- We focus on creating original worlds designed to travel and delivering impactful experiences.
- We collaborate closely with clients, treating every project with care for its audience, brand, and impact on the world.
Equal Opportunity
- Work in an inclusive place where everyone is welcome, whatever their background, experience or identity.