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About the Role
Net Insight is seeking an experienced Director of Product Marketing to define and execute the product marketing strategy for its media technology portfolio, focusing on positioning, messaging, go-to-market strategy, and sales enablement.
Responsibilities
- Define and drive the product marketing strategy for our media technology portfolio.
- Develop clear positioning, messaging and value propositions for different customer segments and use cases.
- Lead go-to-market planning and commercial readiness for new products, services and major launches.
- Translate complex technical capabilities into compelling customer benefits and commercial stories.
- Develop sales enablement content such as pitch decks, solution briefs, battlecards, case studies and customer presentations.
- Build strong market, customer and competitive insight to support both commercial and product decisions.
- Partner closely with Product Management, Sales, Commercial, Marketing, Operations and technical teams.
- Support strategic customer engagements, industry events, webinars, analyst briefings and thought-leadership activities.
Requirements
- 5-10 years of proven experience in product marketing, solutions marketing, product management or commercial strategy within media technology, broadcast, telecommunications, cloud or another complex B2B technology environment.
- Strong knowledge of live sports production, broadcast workflows, contribution and distribution, media services or IP/cloud-based media workflows.
- Experience developing and executing go-to-market strategies for complex technology products or services.
- The ability to turn technical concepts into clear value propositions and engaging customer stories.
- Strong communication, presentation and storytelling skills, with confidence engaging both customers and internal stakeholders.
- Commercial understanding of areas such as pricing, packaging and service models.
- A collaborative and hands-on approach, with the ability to work effectively across Product, Sales, Marketing and technical teams.
- Curiosity about emerging technologies and experience using AI and digital tools to improve efficiency and ways of working.
Skills
- Product marketing
- Solutions marketing
- Product management
- Commercial strategy
- Media technology
- Broadcast
- Telecommunications
- Cloud
- B2B technology
- Live sports production
- Broadcast workflows
- Contribution and distribution
- Media services
- IP/cloud-based media workflows
- Go-to-market strategies
- Value propositions
- Customer stories
- Communication
- Presentation
- Storytelling
- Pricing
- Packaging
- Service models
- AI
- Digital tools
Location
- Solna, Sweden
- Remote, UK
Work Type
- Permanent
- Full-time
Experience Level
- 5-10 years
About the Company
- Net Insight (Nasdaq: NETI B) provides the highest performing, most open video transport and media cloud technology for content providers as the industry standard for flexibility and service across live contribution, distribution and remote production media workflows.
- For over 25 years, the world’s leading content owners, broadcasters, production companies, service providers and enterprises have trusted Net Insight’s Emmy® Award winning Nimbra technology to guarantee media delivery.
- Today, Net Insight partners with hundreds of customers in over 70 countries to ensure media flows across managed and unmanaged IP networks, and the cloud – from anywhere, to everywhere.
- It enables customers to get the best from any mix of virtualized, cloud and IP technology and is the only platform to support all the major industry standards, protocols and clouds.
- Welcome to Net Insight, where innovation, collaboration, and trust are the cornerstones of our success.
- As one team, we are committed to delivering value to our customers, contributing to the growth and success of our company.
- Together we create a dynamic and positive workplace where everyone is valued, engaged and empowered to make an impact.