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About the Role
We are looking for someone who ensures that fan engagement, content, and artworks come together seamlessly for a release, contributing creatively to the successful marketing of singles and albums for national artists in the German music market.
Responsibilities
- Work creatively on the successful marketing of singles and albums for national artists in the German music market alongside the Project Manager Marketing.
- Work largely independently, set priorities autonomously, and manage your time effectively.
- Combine innovative storytelling with data-driven planning.
- Ensure authentic implementation of artistic vision, defining look & feel, visual CI, and cross-channel content strategy for artists, applicable to both newcomers and established artists.
- Strategically and creatively develop social-first campaigns focusing on platform-specific content & target group activations.
- Take responsibility for the conception and management of the content strategy for artist projects in consultation with artist camps (social media content, music videos, etc.).
- Independently create audiovisual content and digital assets.
- Manage content production (music videos, photoshoots, content shoots, artwork, etc.), assemble the creative team, and handle administrative processes (travel planning, contract creation, invoice processing, etc.).
- Identify trends and high-reach partners.
- Engage with the latest relevant platforms and stay up-to-date.
- Identify 'best practices' and 'lessons learned' after completed campaigns for continuous improvement of the marketing strategy.
- Collaborate closely with other Project & Creative Marketing Managers, A&R Managers, the Promotion Team, and other interfaces, maintaining constant knowledge exchange.
- Report directly to the Head of Creative Marketing and provide regular recommendations on priorities, risks, and creative opportunities within projects.
- Take on an active role model and mentor role for our Young Talents.
Requirements
- Several years of professional experience in music and/or lifestyle communication or a comparable field at a label, management, or agency.
- Drive to set new standards and a first-mover mentality.
- Absolute music nerd across genres with a passion for strong visual campaigns.
- Strong sense of aesthetics that captures the zeitgeist.
- Experience in creating audiovisual content and online assets.
- Experience with common image editing and video editing software.
- Proficiency in managing creative processes with proven successes in the music market.
- Network of contacts in the music and media industry, as well as with relevant creatives.
- Ability to captivate audiences with strategic storytelling on smartphone screens.
- Creative in finding solutions and always interested in the latest trends.
- Strong communication skills, ability to adapt to different characters and situations, and confident demeanor when dealing with artists, managements, and other cooperation partners.
- Team player with a high degree of flexibility, resilience, and initiative.
- Project and time management skills & hands-on mentality.
Skills
- Storytelling
- Data-driven planning
- Content strategy
- Social media campaign development
- Audiovisual content creation
- Digital asset creation
- Content production management
- Trend identification
- Platform analysis
- Marketing strategy improvement
- Communication
- Project management
- Time management
Location
- Berlin
Work Type
- Full-time
- Permanent
- Hybrid
Experience Level
- Several years of professional experience
Benefits
- Room for diversity and innovation
- Freedom to challenge and revolutionize processes and methods
- Individual benefits packages (public transport subsidy, job bike, sports subscription)
- Flexible working hours
- Home office
- Company pension plan
- Streaming subscription of your choice
- Concerts and events nationwide and at the headquarters
- Exclusive training at the in-house Academy
- Trust to lead projects independently
About the Company
- Sony Music Entertainment GmbH
- www.sonymusic.de/