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About the Role
Manage and optimize paid social campaigns for an established B2B technology company, focusing on driving pipeline and improving campaign performance across the customer journey.
Responsibilities
- Manage and optimize paid social campaigns across LinkedIn, Meta/Facebook, and Reddit.
- Monitor campaign performance, budgets, pacing, and bid strategies.
- Build and launch campaigns using provided creative and copy.
- Continuously test and optimize audiences, targeting, placements, and creative.
- Identify opportunities to improve campaign efficiency and performance.
- Support conversion tracking, measurement, and reporting.
- Recommend paid social strategies to support demand generation and pipeline goals.
- Collaborate with internal Demand Generation, Creative, and Web teams.
- Proactively share platform trends, insights, and optimization opportunities.
Requirements
- Strong hands-on experience in B2B SaaS or B2B technology paid social.
- Deep expertise in LinkedIn Ads and Meta Ads.
- Experience managing significant paid media budgets.
- Strong understanding of B2B demand generation and full-funnel marketing.
- Strong analytical and campaign optimization skills.
- Ability to work independently while communicating proactively with stakeholders.
- Experience with Reddit Ads is highly desirable.
- Experience with 6sense, StackAdapt, programmatic display, CTV, or podcast advertising is an advantage.
- This is a hands-on paid social role and does not include paid search responsibilities.
Skills
- Paid Social
- LinkedIn Ads
- Meta Ads
- Reddit Ads
- B2B SaaS
- B2B Technology
- Demand Generation
- Full-funnel Marketing
- Campaign Optimization
- Analytics
- Budget Management
- Conversion Tracking
- Reporting
- 6sense
- StackAdapt
- Programmatic Display
- CTV Advertising
- Podcast Advertising
Work Type
- Freelance
Experience Level
- Senior
- Experienced
About the Company
- Established B2B technology company.