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About the Role
We are seeking a Field Marketing Manager to lead our events-led marketing strategy across APAC (Australia, New Zealand, Singapore). This role is crucial for driving brand awareness, generating pipeline, and strengthening relationships with key prospects and customers through ambitious event programs targeting senior audiences.
Responsibilities
- Own the end-to-end APAC events strategy, including trade shows, corporate events, executive dinners, roundtables, partner-led events, and community programs, aligned with pipeline and revenue targets.
- Lead large-scale trade show participation, covering booth design, sponsorship activations, and on-site sales enablement.
- Design and execute high-touch executive experiences for C-suite and senior decision-makers at key accounts.
- Develop a community events program to create valuable, recurring touchpoints for Rippling's APAC Ideal Customer Profile.
- Travel approximately 20% across Australia and the wider APAC region to oversee event execution and ensure smooth on-the-ground delivery.
- Collaborate with Rippling Channel Partners to plan and execute co-branded events that meet mutual targets.
- Act as a strategic partner to Senior Sales Leadership, aligning the events program with commercial priorities and account-based targeting.
- Provide sales teams with briefings, talking points, and follow-up frameworks to convert event engagement into pipeline.
- Participate in business reviews and report on events ROI and pipeline contribution.
- Manage all event logistics, including venue sourcing, vendor management, budget ownership, and contract negotiation.
- Partner with demand generation, content, design, and APAC marketing teams to integrate events into broader campaigns.
- Ensure accurate tracking of event leads and pipeline attribution in Salesforce in collaboration with Revenue Operations.
Requirements
- 5+ years of B2B field marketing or event marketing experience in a SaaS or technology environment.
- Proven track record of delivering complex, multi-format event programs that drive measurable pipeline impact.
- Deep experience with large-scale trade shows and high-touch executive events (dinners, roundtables, VIP programs).
- Strong, trusted relationships with senior sales stakeholders, with the ability to influence and align at the leadership level.
- Exceptional organizational skills with the ability to manage multiple simultaneous workstreams without compromising quality.
- Highly collaborative, data-driven, and commercially minded.
- Self-starter with the ability to take ownership, exercise sound judgment, and thrive in a fast-paced, high-growth environment.
Location
- APAC (AU, NZ, Singapore)
Work Type
- Hybrid Office Model
- Hybrid
Experience Level
- 5+ years
About the Company
- Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce.
Equal Opportunity
- Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, colour, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com