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About the Role

Lead the strategic use of market intelligence and course portfolio insights to inform marketing activity across the University. Oversee the management of the domestic course portfolio, ensuring accurate and compelling information is delivered across all prospective student touchpoints. Influence recruitment performance and support strategic growth by leading market research and student surveys, and guiding portfolio changes. Work closely with the Deputy Director, Customer Strategy, to monitor student recruitment performance, respond to emerging trends, and translate complex data into clear, actionable strategies that enhance recruitment outcomes. Play a pivotal role in shaping marketing effectiveness, portfolio performance, and the future growth of CQUniversity.

Responsibilities

Lead the strategic use of market intelligence and course portfolio insights.
Inform marketing activity across the University.
Oversee the management of the domestic course portfolio.
Ensure accurate and compelling information is delivered across all prospective student touchpoints.
Lead market research and student surveys.
Guide portfolio changes.
Monitor student recruitment performance.
Respond to emerging trends.
Translate complex data into clear, actionable strategies.
Enhance recruitment outcomes.
Shape marketing effectiveness, portfolio performance, and future growth.

Requirements

Proven experience with education product development, including product portfolio management and fit to existing strengths, products and campaigns, and the prospective student journey.
Demonstrated marketing management experience, particularly the collection, collation and interpretation of marketing data and associated information.
Excellent interpersonal, verbal and written communication skills with proven experience working with information sets; relationship building and networking, negotiation, consultation and public speaking.
Demonstrated experience in marketing management, including analysing and interpreting data, market trends and performance insights to inform strategy.
Relevant postgraduate qualifications and/or extensive experience in marketing, with demonstrated leadership expertise.
Appointment to this role is subject to satisfactory pre-employment checks, which may include a National Police Check and/or Working with Children Check (where applicable).
Applicants may be required to declare any past or current allegations, investigations or findings relating to gender-based violence.
The successful candidate may also be required to demonstrate that they meet the “fit and proper person” criteria as required under applicable legislation and regulatory frameworks (including ASQA requirements where relevant).
Candidates must hold the full rights to work in Australia to be considered for this appointment.

Skills

Market Intelligence
Course Portfolio Management
Customer Insights
Data Analysis
Data Interpretation
Decision Making
Insights Leadership
Market Research
Performance Marketing
Portfolio Management
Stakeholder Engagement
Strategic Planning
Trend Analysis
University Marketing
Analytics
Business Intelligence
Interpersonal skills
Verbal communication skills
Written communication skills
Relationship building
Networking
Negotiation
Consultation
Public speaking

Location

CQUniversity Townsville
Cairns
Mackay
Rockhampton
Gladstone
Sydney
Melbourne

Work Type

Full-Time
Onsite

Experience Level

Higher Education Worker Level 8
Demonstrated leadership expertise

Education Level

Relevant postgraduate qualifications

Salary/Compensations

$139,486 to $154,893 pa (including salary of $117,868 to $130,887 plus 17% superannuation and leave loading)

Benefits

17% superannuation (with the choice to join an award-winning superfund)
5.4 weeks annual leave (incl. Christmas and New Year closure)
10 days personal/sick leave, plus 5 days carer’s leave
7.25 hours engaged service leave
Fantastic professional and career development opportunities
Up to 26 weeks (six months) paid parental leave
Access to an Employee Assistance Program and Fitness Passport

About the Company

Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.
At CQUniversity, inclusivity is at the heart of who we are. We are committed to creating a workplace where everyone feels respected, supported and empowered to succeed regardless of background or ability.
We advance reconciliation through our Stretch Reconciliation Action Plan (RAP), First Nations Workforce Strategy and our First Nations Cultural Competency Framework, strengthening opportunities for First Nations peoples and embedding cultural respect across our organisation.
Through our Disability-Informed Action Plan, we continue to enhance accessibility and inclusion across our University. As a recognised member of the Hidden Disabilities Sunflower Program, we actively promote awareness and understanding of non-visible disabilities, helping to ensure everyone can bring their whole selves to work and thrive.
CQUniversity is committed to providing an accessible, equitable and inclusive recruitment and selection process. The University will provide reasonable adjustments throughout the recruitment, selection, appointment and onboarding process to ensure people with disability can participate on an equal basis with others.

Equal Opportunity

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.