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About the Role
Fanatics Collect, the trading card marketplace and collector platform within Fanatics Collectibles, is looking for a Product Marketing Lead, Topps Experiences. This person will own product marketing end-to-end, understanding collectors and shaping product development, then executing launches to drive awareness, adoption, and engagement for Tier A releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs.
Responsibilities
- Lead collector feedback and research efforts around redemption and checklist experiences, translating friction points into personas and JTBD for the Topps on Collect roadmap.
- Collaborate cross functionally to champion the collector's voice on Topps releases across Fanatics Collect & Live and redemptions across Product, Topps stakeholders, and leadership.
- Partner with Product to shape the Topps on Collect roadmap, value proposition, and early GTM planning for major releases, Red Rookie Redemptions, and Instant Packs.
- Build integrated launch plans for major Topps releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs, with clear goals, timelines, and roles across Product, Topps.com, and Studio.
- Develop clear, differentiated messaging for every Topps-branded moment on Fanatics Collect that stays consistent with Topps.com.
- Equip CX, AM, and seller-facing teams with playbooks and talking points for Topps releases and redemptions.
- Define and track launch and product-marketing performance including awareness, adoption, retention, and redemption completion rates, iterating and optimizing post-launch.
Requirements
- 8+ years of product marketing experience supporting consumer technology products, with demonstrated ownership of digital product launches and end-to-end go-to-market strategy.
- Comfortable running qualitative research (interviews, feedback loops, journey mapping) and translating it into personas, JTBD, or roadmap input.
- Proven ability to build and lead an integrated launch plan end-to-end, from positioning through cross-functional enablement through post-launch measurement.
- Strong cross-functional collaboration skills; comfortable driving alignment across Product, Growth, Creative, and Commercial without direct authority.
- Exceptional written and verbal communication skills, equally comfortable writing an insights memo and a launch brief.
- Ability to work autonomously while taking direction from leadership.
Skills
- Mobile apps
- Marketplaces
- Streaming
- Fintech
- Gaming
- Collectibles
- Consumer commerce
- Trading cards
- Redemption programs
- Licensed sports/entertainment products
Location
- Los Angeles
- New York City
Work Type
- Full-time
Experience Level
- 8+ years
Salary/Compensations
- $138,000—$172,500 USD (Los Angeles)
- $150,000—$187,500 USD (NYC)
Benefits
- Information about benefits available at https://benefitsatfanatics.com/
About the Company
- Fanatics is building a leading global digital sports platform, igniting the passions of global sports fans and maximizing presence for hundreds of sports partners globally across Commerce, Collectibles, and Betting & Gaming.
- Fanatics Collectibles is building the global leader in next-generation collectibles, leveraging the Fanatics digital sports platform to reimagine the collectibles experience.
- Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties; and over 2,000 retail locations, including Lids retail stores.
- Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Equal Opportunity
- Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).
- Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.