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About the Role
Microsoft Power Apps is a low-code application development platform that helps organizations build secure, enterprise-grade applications efficiently. As AI continues to transform software development and business processes, Power Apps helps customers modernize existing applications, extend business systems, and develop solutions to address business needs. We are seeking a Senior Product Marketing Manager to lead product positioning, go-to-market strategy, and business performance for Power Apps. This role combines product strategy, marketing, and business planning, collaborating with various teams to identify growth opportunities and develop go-to-market plans.
Responsibilities
- Develop and manage product positioning and messaging for Power Apps, establishing a clear and differentiated value proposition across AI-powered application development, enterprise application modernization, and business process transformation.
- Develop and execute the Power Apps go-to-market strategy, aligning product priorities, target audiences, sales initiatives, partner strategies, campaigns, launches, and customer insights with business objectives.
- Collaborate with finance, business planning, sales, and product leaders to support revenue planning, evaluate performance against business targets, and identify opportunities to improve pipeline, conversion, product adoption, and revenue.
- Analyze business performance, customer needs, market trends, and competitive insights to identify growth opportunities, recommend investments, and inform product and go-to-market priorities.
- Translate complex product capabilities and technical innovations into clear, relevant messaging for customers, partners, sales teams, analysts, and executive audiences.
- Develop sales and partner enablement resources that communicate the value of Power Apps, support competitive positioning, and help advance customer opportunities.
- Develop customer success stories and supporting materials that demonstrate business value and strengthen product awareness and credibility with target audiences.
- Represent customer and market perspectives in collaboration with product, engineering, sales, and marketing teams to inform strategic decisions and support cross-functional alignment.
- Develop and support strategic priorities for Power Apps positioning and growth while contributing to the execution of marketing initiatives.
- Combine product storytelling with business insights and analytical approaches to support marketing and commercial objectives.
- Use data, customer insights, and market trends to evaluate opportunities, prioritize initiatives, and recommend actions.
- Collaborate across product, engineering, sales, finance, partner, and marketing organizations to support shared business objectives.
- Work across evolving business priorities, evaluate complex challenges, and facilitate alignment among cross-functional stakeholders.
- Communicate effectively with senior leaders and cross-functional teams to share insights, recommendations, and business updates.
- Manage multiple projects and priorities while maintaining quality and meeting business deadlines.
Requirements
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
- Experience collaborating with product, engineering, sales, finance, business planning, or marketing teams to support cross-functional initiatives.
Experience Level
- Senior
Education Level
- Master's Degree
- Bachelor's Degree
Salary/Compensations
- USD $106,400 - $203,600 per year (U.S. typical base pay range)
- USD $137,600 - $222,600 per year (San Francisco Bay area and New York City metropolitan area)
Benefits
- Certain roles may be eligible for benefits and other compensation.
About the Company
- Microsoft Power Apps is a low-code application development platform that helps organizations build secure, enterprise-grade applications efficiently.
- As AI continues to transform software development and business processes, Power Apps helps customers modernize existing applications, extend business systems, and develop solutions to address business needs.
Equal Opportunity
- Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
- If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.