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About the Role

As the Senior Employer Brand Designer, you will serve as the enterprise visual steward and functional design authority for Questrade’s employer brand identity. You will lead the development, governance, and end-to-end visual storytelling strategy across all digital, physical, and experiential talent touchpoints, operating as an individual contributor on the Principal track. You will establish sub-brand visual standards within the overarching Master Brand framework and govern the employer brand design system, translating candidate and employee insights into high-converting, compliant, and accessible brand experiences.

Responsibilities

Owning and governing the end-to-end visual expression of Questrade’s Employer Value Proposition (EVP), authoring sub-brand design guidelines.
Establishing visual standards, art direction, and brand application rules across the enterprise for candidate-facing touchpoints.
Translating macro talent strategies into scalable creative systems, maintaining visual consistency across digital, physical, and experiential media.
Architecting, codifying, and maintaining the centralized Employer Brand Design System, including assets, component libraries, design tokens, UI patterns, typography hierarchy, motion presets, and multi-channel asset suites.
Resolving complex design requirements and engineering novel components where pre-existing templates do not exist.
Governing system adoption across P&C and Internal Communications, ensuring brand fidelity, cross-platform responsiveness, and operational scalability.
Establishing and leading the enterprise brand review and visual auditing process for all talent-attraction deliverables.
Ensuring compliance with digital accessibility legislation (WCAG 2.1 AA / AODA) and technical production standards.
Reviewing, critiquing, and directing creative deliverables submitted by external marketing agencies, recruitment partners, and internal collaborators.
Conceptualizing, art directing, and executing high-impact digital and analog collateral, including career platforms, campaign landing pages, programmatic ad suites, animated social campaigns, recruitment event spaces, and onboarding packages.
Synthesizing talent analytics, candidate feedback, and user-testing data into adaptive visual solutions, motion graphics, and interactive prototypes.
Partnering with Workplace Experience teams to shape the physical work environment through branded graphics, environmental signage, and wayfinding installations.
Establishing and governing operational best practices for integrating Generative AI tools, procedural design workflows, and advanced prototyping technologies into the creative pipeline.
Acting as the lead design consultant to P&C leadership and cross-functional partners in Product, UX/UI, Creative Shop, and Engineering.
Leveraging persuasive reasoning and consultative influence to align stakeholders and external creative vendors behind unified employer brand standards.

Requirements

Hold a Bachelor’s degree in Graphic Design, Visual Communications, Interaction Design, Digital Media, or equivalent practical discipline.
Have 5+ years of dedicated professional experience in visual design, brand identity, or digital creative roles within a corporate or agency environment.
Demonstrable background leading design systems or brand governance.
Proven capability to author, document, and govern scalable design systems (Figma auto-layout, component variants, and token structures).
Enforce framework standards across decentralized cross-functional teams.
Solid technical grounding in offline print production, environmental graphics, large-format specifications, and colour management (CMYK, Pantone).
Deep operational command of responsive web principles, HTML/CSS layout constraints, and digital accessibility compliance (WCAG 2.1 AA / AODA).
Demonstrated track record of articulating technical design rationale, negotiating solutions with senior stakeholders, and guiding external agency partners with high operational independence.
Experience building or managing employer brand identities or sub-brand systems within a fast-paced financial services or technology enterprise.
Practical experience integrating Generative AI image, motion, or layout tooling into creative production pipelines.
Experience collaborating with talent acquisition teams to leverage recruitment funnel metrics, candidate conversion analytics, and A/B test results to inform design iterations.

Skills

Figma
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects)
Modern prototyping platforms
Generative AI image, motion, or layout tooling

Location

Canada

Work Type

Hybrid

Experience Level

Senior
5+ years

Education Level

Bachelor’s degree in Graphic Design, Visual Communications, Interaction Design, Digital Media, or equivalent practical discipline

Salary/Compensations

$85,000 - $100,000

Benefits

Health & wellbeing resources and programs
Paid vacation, personal, and sick days
Competitive compensation and benefits packages
Competitive incentive (bonus) program for Full-Time Permanent roles

About the Company

Questrade Financial Group (QFG) provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more through its companies: Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti.
We use cutting-edge technology to help Canadians become much more financially successful and secure.
At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services.
We are committed to fostering a diverse, inclusive and accessible work environment where individuals are treated with dignity and respect.
Our team reflects the diversity of the communities we serve and operate in.
Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence.

Equal Opportunity

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.