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About the Role
We are seeking an experienced Social Media Manager to lead the planning, execution, and optimization of social media programs for leading sports organizations. You will manage social channels across a sporting calendar, delivering locally relevant content to grow audiences, drive engagement, and achieve client objectives. This role involves overseeing freelancers, collaborating with internal teams, and advising clients.
Responsibilities
- Own the day-to-day management of social media channels, ensuring all content is accurate, engaging, on-brand, and tailored to Japanese fans.
- Develop seasonal editorial calendars aligned with fixtures, tournaments, transfer windows, commercial campaigns, and key cultural moments.
- Monitor channel performance against agreed KPIs, analyze results using platform analytics, and provide regular reporting with clear recommendations for optimization.
- Identify emerging platform features, digital trends, and sport conversations, translating them into proactive creative concepts and content opportunities.
- Manage and coordinate freelance community managers, designers, and creators by setting clear briefs, maintaining quality standards, and ensuring timely delivery.
- Build strong relationships with clients through regular meetings, clear communication, and confident presentations of strategies, ideas, and performance insights.
- Work closely with internal creative, production, and account teams to ensure campaigns are delivered to the highest standard and on schedule.
- Support live matchday coverage and reactive content during key sport moments when required.
Requirements
- Native Japanese speaker with professional-level written and spoken English.
- At least 5 years' experience in social media, digital marketing, or content marketing, ideally within sport, entertainment, or an agency environment.
- Strong passion for sport with a good understanding of global football and other major global sports, understanding Japanese supporting culture and fan behavior.
- Demonstrable experience managing Instagram, X, TikTok, YouTube, Facebook, and other emerging social platforms.
- Excellent copywriting, editorial planning, and project management skills with the ability to manage multiple priorities.
- Strong analytical mindset with experience interpreting performance data and turning insights into action.
- Comfortable working in a fast-paced, collaborative, and client-facing environment.
- Willingness to work flexibly around major football fixtures, tournaments, and occasional evenings or weekends.
Location
- Tokyo
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management.
- It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR.
- IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
- TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.
- TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization.
- Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.
- TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
Equal Opportunity
- TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment.
- TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities.
- TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.
- For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy.
- For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.