Vice President of Marketing (B2C Subscription + B2B Enterprise exp req)
Rhodes Wolfe · NY, US
5 days agoImpress employers and recruiters.
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About the Role
Lead the marketing team through a period of meaningful growth and transformation. Sustain and evolve a strong B2C consumer subscription business, build out the enterprise and institutional marketing motion for an emerging B2B platform, drive AI adoption and MarTech modernization, and partner with other executive leaders to deliver measurable business results. The ideal candidate is a performance-oriented senior marketing leader with genuine depth in both B2C subscription economics and B2B demand generation. Energized by transformation, comfortable with change, and ready to help shape the company’s next phase of growth.
Responsibilities
- Build a unified enterprise marketing motion sharing channels, budgets, and resources
- Define enterprise/institutional demand gen strategy, campaign frameworks, & channel approach
- Lead subscription growth through disciplined multi-channel optimization and expansion
- Partner with Sales and Operations on pipeline processes, infrastructure, and measurement
- Advance the MarTech stack, data architecture, and AI-driven automation capabilities
- Bring a strong marketing viewpoint to shared technology decisions and governance
- Spearhead AI integration across marketing systems and workflows; show progress in year one
- Partner with brand leadership on channel alignment, audience transition, and brand readiness
- Coordinate digital presence continuity and marketing touchpoints through the rebrand
- Lead content strategy: campaign messaging, thought leadership, and sales enablement
- Own the marketing budget; allocate strategically to maximize growth and performance
- Build shared accountability models with internal teams
- Lead, coach, and develop a talented, driven marketing team
- Create an environment where high performers grow and thrive as the company evolves
Requirements
- 12+ years progressive marketing experience required
- 10+ years experience in a leadership capacity required
- Experience building enterprise/institutional marketing elements required
- Experience managing a $5M marketing budget required
- Experience incorporating AI into the marketing process required
- Experience leading teams through organizational transformation processes required
Skills
- B2C subscription economics
- B2B demand generation
- AI adoption
- MarTech modernization
Location
- Remote - Must Reside in U.S.
Work Type
- Full-Time
- M-F, 8a-5p within your Time Zone
- Occasional Travel
Experience Level
- Vice President
- 12+ years progressive marketing experience
- 10+ years experience in a leadership capacity
Salary/Compensations
- $230,000 + Up to 20% Bonus
Benefits
- Medical
- Dental
- Vision
- FSA
- 401k with 4% match
- PTO
- Paid Holidays
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- More!
About the Company
- Online learning industry