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About the Role
ISMG is seeking a Delegate Acquisition Manager to lead attendee recruitment and audience development for its vendor-sponsored executive roundtable events. This role involves understanding target audiences, developing outreach strategies, and building relationships with executive-level attendees in the cybersecurity space.
Responsibilities
- Satisfy attendance and registration goals for assigned Executive Roundtable events.
- Identify and pursue qualified attendees using internal databases, research, and networking.
- Utilize various strategies (phone, social media, email) to generate event interest and secure registrations.
- Create and manage email invitations, conduct A/B testing, and analyze performance.
- Track attendance confirmations and limit attrition through consistent communication.
- Maintain and nurture a past attendee and prospect database using CRM tools.
- Engage in post-event conversations to collect feedback and gauge future interest.
- Monitor industry trends and stay updated on marketing technologies and techniques.
Requirements
- 3-5 years of experience in Event Recruitment, Delegate Acquisition, Sales, or Audience/Attendance Development.
- Experience supporting B2B events, with cybersecurity and/or information technology industry exposure being a plus.
- Strong recruitment skills including market research, prospect identification and qualification, outreach strategy development, and high conversation rates.
- Ability to effectively navigate conversations, convey event value propositions, and tailor messaging.
- Strong written and verbal communication skills.
- Experience engaging with industry professionals and senior executives.
- Excellent organizational and time management skills.
- Ability to work independently in a fast-paced media and events environment.
- Multi-language capabilities are highly preferred.
Skills
- Relationship-building
- Data-driven prospecting
- Creative outreach
- Communication (written and verbal)
- Organizational skills
- Time management
- CRM utilization
- A/B testing
- Market research
- Prospect qualification
- Messaging strategy
- Networking
Location
- Global
Work Type
- Full-time
Experience Level
- Mid-level
Benefits
- Continuous learning and professional development
About the Company
- ISMG is a global intelligence firm and media powerhouse focused on cybersecurity, enterprise IT, and digital transformation.
- Operates over 10 industry-leading brands, 38 digital media properties, and hosts over 400 premier events annually.
- Connects a community of over 2 million executives, decision-makers, and technology leaders.
- Events provide education, networking, and business engagement for cybersecurity professionals.
- A high-growth, global organization with market leadership.
- Offers a collaborative team of innovative thinkers and creative professionals.
- Supports a culture that values autonomy and excellence.