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About the Role

Own the strategy, roadmap, and growth trajectory for Snap's brand advertising business, defining how leading brands build awareness, consideration, and cultural relevance through immersive, creative-first experiences across Snapchat. Lead the evolution of Snap’s brand advertising solutions, partnering closely with product, engineering, sales, measurement, and marketing teams.

Responsibilities

Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat.
Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury.
Define and evolve Snap's approach to upper- and mid-funnel advertising, ensuring advertisers can effectively drive awareness, engagement, consideration, and brand lift.
Partner closely with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions.
Collaborate with sales teams and strategic advertisers to identify emerging market needs, validate product opportunities, and influence long-term roadmap investments.
Leverage experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes.
Represent Snap externally with executive stakeholders, agencies, and industry partners to shape the future of brand advertising.

Requirements

BS/BA degree or equivalent relevant experience.
5+ years of experience in consumer technology, digital advertising, marketing technology, or related product management roles.
Familiarity with brand measurement methodologies including brand lift studies, MMM, incrementality testing, or attention metrics.
Experience with brand advertising formats across social, video, creator, or AR platforms.
Experience working on advertising products, media platforms, or measurement solutions.
Proven track record of driving product strategy and execution in a cross-functional environment.
Experience working directly with advertisers, agencies, or strategic partners.
Experience partnering with Fortune 500 brands and global agency holding companies.
Strong understanding of creator ecosystems, immersive media, and emerging advertising technologies.
Deep expertise in one or more major advertiser verticals including CPG, Retail, Entertainment, Automotive, or Financial Services.

Skills

Deep expertise in digital advertising, brand marketing, and media platforms.
Strong understanding of advertiser objectives across awareness, consideration, engagement, and full-funnel measurement.
Experience building products that combine creative storytelling, audience targeting, measurement, and optimization.
Ability to connect product strategy with advertiser business outcomes and revenue growth.
Strong systems thinking across creative, delivery, measurement, and auction ecosystems.
Proven ability to influence cross-functional stakeholders across engineering, design, research, sales, and executive leadership.
Strong analytical mindset with experience leveraging experimentation and data-driven decision-making.
Excellent communication and executive presentation skills.
Ability to navigate ambiguity and drive large-scale initiatives from concept through launch.

Location

Work Type

Onsite (4+ days per week)

Experience Level

5+ years of experience

Education Level

BS/BA degree or equivalent relevant experience

Salary/Compensations

Zone A (CA, WA, NYC): $209,000-$313,000 annually
Zone B: $199,000-$297,000 annually
Zone C: $178,000-$266,000 annually
Eligible for equity in the form of RSUs

Benefits

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success

About the Company

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
The Company operates Snapchat, a visual messaging app, Specs Inc., a subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap.
Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers.
We ensure Snap’s ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

Equal Opportunity

Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).