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About the Role

The Sr. Manager, Trade Sales Planning will have end-to-end ownership of Trade Sales Planning, Forecasting and Insights for Red Bull Canada, setting the national Trade Sales outlook and driving alignment across Sales, Finance, Operations, Distribution and Marketing. This role will own the forecast and the business narrative behind it, translating trends into forward-looking insights and recommendations for leadership. The Sr. Manager will challenge assumptions, identify risks and opportunities, and drive alignment around a consolidated Trade Sales forecast.

Responsibilities

Own the total Canada Trade Sales forecast across Off Premise and On Premise.
Set the strategic direction, methodology and standards for Trade Sales forecasting.
Lead the development and alignment of the national forecast.
Challenge assumptions and identify emerging risks, opportunities and changes in business trajectory.
Own forecast accuracy and continually evolve forecasting methodologies, analytics and processes.
Own the Trade Sales performance narrative, connecting actual results with forward-looking expectations.
Identify the key drivers behind performance across Channels, Banners, Accounts and SKUs.
Proactively identify material risks and opportunities and recommend actions.
Lead scenario and sensitivity analysis to evaluate potential business outcomes.
Connect Trade Sales, Consumer Scan Sales, distribution, inventory and commercial strategies.
Hold full ownership and accountability for the total Canada Trade Sales volume submission through monthly IBP/LE, FRE/SRE and Business Planning cycles.
Lead the national S&OP consensus forecasting process.
Ensure Sales, Finance, Operations, Distribution and Marketing are aligned behind one national Trade Sales outlook.
Own Trade Sales planning and submissions within CPM.
Drive alignment between Trade Sales planning, financial expectations, inventory requirements and broader RBCA business plans.
Own the SKU-level Trade Sales outlook for total Canada.
Lead Trade Sales volume planning for new product launches and PRDB submissions.
Evaluate SKU performance using Trade Sales, Consumer Scan Sales, distribution and inventory trends.
Partner with Operations and Distribution to align future demand with inventory availability.
Lead scenario planning for innovation and portfolio changes.
Represent Canada’s Trade Sales outlook with local and global leadership.
Lead senior-level Trade Sales planning discussions.
Ensure leadership has a clear understanding of changes to the forecast, the underlying business drivers and the implications for performance.
Provide clear recommendations and scenario analysis to support leadership decisions.
Partner with global counterparts to align on planning standards, share best practices and advance Trade Sales forecasting capabilities.
Act as the business owner and subject matter expert for CPM Trade Sales Planning.
Establish and continuously evolve Trade Sales planning methodologies, processes, tools and analytics.
Partner with global teams and IT to drive enhancements to forecasting technology, data integration, automation and planning capabilities.
Develop tools and reporting that shift the organization from retrospective reporting toward forward-looking insights.
Drive adoption of forecasting best practices across the organization.

Requirements

Bachelor’s degree in Business, Finance, Economics, Supply Chain, Data/Analytics, Quantitative Science or a related field; advanced degree considered an asset.
5+ years of progressive experience in Sales Planning, Demand Planning, Commercial Planning, Forecasting, Sales Analytics or related disciplines; Consumer Goods or Retail experience strongly preferred.
Proven experience leading national forecasting, S&OP/IBP and business planning processes, with ownership of complex volume forecasts across customers, channels and SKUs.
Strong commercial acumen and strategic thinking.
Demonstrated executive presence and influence, with experience presenting to local and global leadership, challenging assumptions and driving alignment on key decisions.
Advanced knowledge of forecasting, scenario planning, statistical analysis and SKU-level demand and inventory planning, including innovation and portfolio transitions.
Proven ability to lead cross-functional planning across Sales, Finance, Operations, Distribution and Marketing.
Strong people leadership and talent development capabilities.
Experience advancing planning processes, systems, analytics and automation.
Strong proficiency in Excel and BI tools such as Power BI or Tableau.
Experience with CPM, SAP or comparable enterprise planning platforms considered a strong asset.
Ability to operate with an enterprise mindset in a fast-paced environment.

Skills

Sales Planning
Demand Planning
Commercial Planning
Forecasting
Sales Analytics
Excel
Power BI
Tableau
CPM
SAP

Location

Canada

Work Type

Permanent

Experience Level

5+ years

Education Level

Bachelor's degree

Salary/Compensations

$98,515 - $108,885

Benefits

Eligible for an annual bonus

About the Company

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence.
We believe in integration and equal opportunity.

Equal Opportunity

Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process.
We will work with all applicants to accommodate their individual accessibility needs.