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About the Role
This role sits at the intersection of Amazon commerce, data, AI, technology, and business transformation. The immediate mandate is to lead the business and solution vision for a significant AI-enabled Amazon Commerce engagement, working alongside AWS and a cross-functional WPP team to turn complex retail, media, operational, and financial data into actionable commercial intelligence. The ambition extends well beyond the initial project, aiming to turn the solution, learnings, and underlying capabilities into a repeatable WPP offering that can scale across clients and future AWS opportunities.
Responsibilities
- Lead the business and solution vision for AIE, ensuring technology and AI are grounded in meaningful Amazon business problems, decisions, and measurable outcomes.
- Serve as the senior Amazon Commerce subject matter leader, connecting retail operations, profitability, inventory, digital shelf, search, media, measurement, and customer experience.
- Translate client business priorities into high-value use cases, requirements, and product capabilities, working closely with strategy, analytics, experience design, and technology teams.
- Partner with AWS and WPP technical leadership to shape solutions that combine Amazon data, cloud infrastructure, analytics, and AI into scalable commercial applications.
- Provide senior client leadership, helping executives and operating teams understand what the intelligence means, what decisions it enables, and how to act on it.
- Work alongside Program Delivery leadership to ensure the business vision, product roadmap, and technical execution remain connected throughout delivery.
- Build the broader AIE & Amazon Commerce Connections capability, identifying reusable IP, methodologies, technology, and operating models that can be deployed across additional clients.
- Help shape the WPP + AWS Commerce partnership, identifying new opportunities and turning successful client solutions into repeatable offerings.
- Develop and mentor a multidisciplinary team spanning Amazon Commerce, retail operations, analytics, strategy, product, experience, and technology.
- Support growth and commercialization, including client development, solution design, scoping, and executive-level pitches.
Requirements
- Operated at the intersection of Amazon, technology, and commercial decision-making.
- Deep Amazon ecosystem expertise, ideally including experience inside Amazon and/or leading sophisticated Amazon solutions for major brands.
- Significant experience with data, analytics, technology, and AI-enabled solutions and the ability to translate technical capabilities into commercial value.
- Strong understanding of the signals that drive an Amazon business, including sales, profitability, inventory, operations, search, digital shelf, media, and measurement.
- Experience building products, solutions, or capabilities from ambiguity rather than simply operating established programs.
- Ability to move comfortably between executive conversations, Amazon business strategy, product definition, and technical teams.
- Demonstrated success leading complex, cross-functional teams across strategy, analytics, engineering, product, and delivery.
- Strong client leadership and communication skills, with the ability to simplify complex problems and create alignment across multiple stakeholders.
- An entrepreneurial mindset and interest in building a capability, not simply filling a role on one account.
Skills
- Amazon Commerce
- Data
- AI
- Technology
- Business Transformation
- Retail Operations
- Profitability
- Inventory Management
- Digital Shelf Optimization
- Search Strategy
- Media Planning
- Customer Experience
- Analytics
- Cloud Infrastructure
- Product Development
- Client Leadership
- Communication
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Senior
- Managing Director
Salary/Compensations
- $125,000—$295,000 USD
Benefits
- Competitive benefits package
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.
- VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
- VML is part of WPP, the trusted growth partner for the world's leading brands.
- Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.