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About the Role
We’re looking for an International Brand Media Manager to help build awareness and consideration for Rippling across international markets. In this role, you’ll own digital brand media planning and campaign delivery across CTV, YouTube, Meta, LinkedIn, programmatic, display, and audio. You’ll translate audience insights and business priorities into focused media plans, adapt our approach to local markets, and manage agency partners from briefing through performance evaluation. You’ll work closely with Growth, Brand, Creative, regional Marketing, and Analytics to deliver campaigns that reach the right audiences with compelling creative. You’ll also help establish how we measure success—using brand lift studies, incrementally testing, and marketing mix modeling to understand effectiveness and inform investment decisions. This is an individual contributor role for someone who combines strong execution with analytical judgment. You should be comfortable setting clear direction, challenging agency recommendations, and taking ownership of the work.
Responsibilities
- Own international digital media plans, recommending audiences, channel mix, budgets, and flighting based on market maturity, local media behavior, and campaign objectives.
- Lead agency partnerships, including writing briefs, evaluating media recommendations, overseeing activation, and holding partners accountable for delivery, quality, and actionable insights.
- Manage budgets and campaign execution, owning pacing and optimization recommendations with clear oversight of timelines, asset readiness, and tracking accuracy.
- Partner across Growth and Brand to coordinate audience strategies, campaign timing, retargeting, and exclusions for a connected experience across the funnel.
- Shape creative needs for each market by partnering with Brand and Creative to translate media plans into actionable briefs, prioritize localized assets, and use campaign learnings to improve creative.
- Build practical measurement plans with Analytics and measurement partners to define objectives, baselines, KPIs, and testing approaches appropriate to each market’s budget and data availability.
- Turn evidence into decisions by interpreting MMM, brand lift, incrementality tests, and campaign reporting to recommend investment strategies, changes, and learning opportunities.
- Communicate clearly by delivering concise performance readouts that explain results, limitations, and recommendations, distinguishing near-term campaign signals from longer-term brand impact.
Requirements
- 4+ years of experience in paid media planning, strategy, or activation, either in-house or at a media agency.
- Experience managing digital campaigns across multiple channels, with an understanding of how audience behavior, creative, and channel opportunities influence media decisions.
- Experience managing media agencies or leading agency client engagements, including briefing, reviewing plans, overseeing budgets, and driving accountability.
- Applied experience with media measurement frameworks, including MMM, brand lift studies, and incrementality testing, with the ability to explain their strengths and limitations and use findings to make investment recommendations.
- Experience partnering with Growth, Brand, Creative, and Analytics teams to deliver campaigns and resolve competing priorities.
- Strong organizational skills and attention to detail, including managing concurrent campaigns, budgets, and deadlines.
- The ability to work independently, make thoughtful tradeoffs, and identify when to involve partners or escalate an issue.
- Willingness to occasionally adjust working hours to collaborate with international teams and agency partners across time zones.
Skills
- CTV
- YouTube
- Meta
- Programmatic/display
- Audio
- MMM
- Brand lift studies
- Incrementality testing
- GA4
- CM360
Location
- US-based
Work Type
- Office-based (at least three days a week)
- Hybrid
Experience Level
- 4+ years
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Competitive salary + benefits + equity
About the Company
- Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
Equal Opportunity
- Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com