Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Senior Digital Strategy and Growth Manager role.
Rezi rewrites your resume against Okta's job description. Free.
Tailor your resume to this Senior Digital Strategy and Growth Manager role.
Rezi rewrites your resume against Okta's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Digital Strategy and Growth Manager posting at Okta — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Digital Strategy and Growth Manager posting at Okta — free, in seconds.
About the Role
As a Senior Digital Growth & Personalization Manager, you'll be the strategic advisor and thought partner to our Digital Strategy team, defining testing strategies, understanding customer research, and guiding stakeholders. This hands-on role involves launching tests, presenting findings, and becoming an expert in site optimization and personalization.
Responsibilities
- Define what should be tested and personalized and why.
- Guide teams with optimization best practices and refine test hypotheses with stakeholders.
- Build and manage a quarterly testing roadmap grounded in customer research and business priorities.
- Initiate research to understand friction points, user segments, and behavior patterns across our B2B buyer journey.
- Synthesize findings into actionable testing hypotheses and personas.
- Launch and manage tests independently, collaborating with engineering on complex builds.
- Own test plans, success criteria, and validation.
- Uncover segment-specific lift, identify resonant experiences, and translate findings into strategy.
- Present test ideas, progress, and conclusions to stakeholders.
- Frame personalization and testing wins as drivers of sales cycle efficiency and user experience.
- Become the trusted advisor on digital strategy and buyer behavior.
- Understand data layers, tracking requirements, and technical frameworks to brief engineers and unlock deeper personalization triggers.
Requirements
- 5+ years of growth, experimentation, or optimization experience with a track record of managing testing roadmaps and building strategic plans across marketing functions.
- Expertise in defining audiences, testing hypotheses against specific segments, and identifying experiences that move the needle for buyer profiles.
- Experience creating new web property campaigns, reporting progress, and iteratively improving personalization strategies.
- Data-first approach to understanding customer journeys and translating findings into testing strategy.
- Hands-on experience launching and managing tests through tools like Optimizely or VWO.
- Experience presenting test ideas, results, and strategic recommendations to Directors and Sr. Directors.
- Ability to frame testing wins as business outcomes.
- Understanding of data layers, tracking, and how personalization is built.
- Ability to launch simple tests (copy, basic targeting) independently.
- Experience in B2B environments, understanding longer sales cycles, multiple decision-makers, and buyer journey complexity.
Skills
- Growth
- Experimentation
- Optimization
- Testing roadmaps
- Strategic planning
- Segmentation
- Targeting
- Personalization campaign management
- Customer research
- Data synthesis
- Testing platform expertise (Optimizely, VWO)
- Strategic stakeholder communication
- Technical literacy
- B2B mindset
- Martech stack familiarity (Marketo, Demandbase, 6sense)
- Cross-organization collaboration
- Advisory/council experience
- Data visualization
- Storytelling
- Generative AI tools
Location
- Canada
Work Type
- In-person onboarding
Experience Level
- Senior
Salary/Compensations
- $140,000—$192,000 CAD
Benefits
- Equity
- Bonus
- Health insurance
- Dental insurance
- Vision insurance
- RRSP with a match
- Healthcare spending
- Telemedicine
- Paid leave (PTO and parental leave)
About the Company
- Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
- We are looking for builders and owners who operate with speed and urgency and execute with excellence.
- This is an opportunity to do career-defining work.
- We're all in on this mission.
- Our global community, spanning over 20 offices worldwide, is united by a drive to innovate.
- Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Equal Opportunity
- Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.
- We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
- If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
- Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.