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About the Role
We are seeking a dynamic Product Marketing Manager with strong Communication and Marketing skills to support the development, positioning, launch, and commercial success of our Equipment Line of products.
Responsibilities
- Conduct market, customer, and competitive analysis to identify trends, needs, and business opportunities
- Develop product strategies, positioning, value propositions, and marketing initiatives for the Equipment portfolio
- Translate market requirements into product requirements and support new product development and launches
- Collaborate with Sales, Marketing, and Engineering to develop go-to-market strategies and drive product success
- Build customer, dealer, and Key Opinion Leader (KOL) relationships to gather feedback and support market introduction
- Develop sales tools, product training, pricing strategies, and business cases to improve product performance and profitability
Requirements
- 3 - 5 years of experience in Marketing, Sales, Product Management, Product Marketing, or Business Development
- Experience with equipment products, preferably in the dental, medical, or healthcare industry
- Experience in international, cross-functional environments is preferred
- Experience with product launches, market analysis, or customer-facing activities is a plus
- Strong communication, presentation, analytical, and problem-solving skills
- Strong understanding of customer needs, market requirements, and commercial opportunities
- Ability to translate technical product features into clear customer benefits and value propositions
- Strong project management, organizational, and cross-functional collaboration skills
- Proficiency in Microsoft Office, Salesforce, and Adobe software
- Willingness to travel internationally to customers, trade shows, and company locations
Skills
- Communication
- Marketing
- Presentation
- Analytical
- Problem-solving
- Customer needs assessment
- Market requirements analysis
- Commercial opportunity identification
- Technical feature translation
- Project management
- Organizational skills
- Cross-functional collaboration
- Microsoft Office
- Salesforce
- Adobe software
Location
- New York
Work Type
- Full-time
Experience Level
- 3-5 years
Education Level
- Degree in Marketing, Business Management, Product Management, Engineering, or another related field
- Equivalent combination of education and relevant professional experience may be considered
About the Company
- Founded in 1962, Air Techniques, Inc. manufactures first-rate products for the dental industry.
- Over 64 years later, Air Techniques has grown from a small company into a successful corporation.
- At our New York headquarters, we design and build two main groups of products: utility room and digital imaging products.
- Our products are manufactured in a vertically integrated factory where compliance with the Food and Drug Administration Good Manufacturing Practices is paired with stringent Quality Standards.
- In-house engineering staff designs our products for the dental market.
- We maintain the ISO-13485 registration certification which reinforces our pledge to quality and customer satisfaction.
- Air Techniques has earned its reputation in the dental industry through its commitment to quality and ensuring customer satisfaction.
- Air Techniques represents superior quality to dealers and dentists worldwide.