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About the Role

The Senior Manager, Integrated Insights & Strategy (IIS) serves as a critical strategic advisor to Bladder Cancer brand teams, leading market research and generating actionable insights to drive commercial performance and unlock growth opportunities. This role integrates market research, analytics, and commercial performance data to address key business questions and supports forecasting. The ideal candidate possesses strong expertise in analytics and market research, business acumen, intellectual curiosity, and the ability to influence decisions through insight-driven storytelling.

Responsibilities

Lead the Bladder Cancer market research agenda, identifying appropriate research methodologies and sequencing studies for maximum business impact.
Design and execute primary market research to inform brand and franchise decisions.
Apply qualitative and quantitative methods to address priority business questions.
Develop, commission, and contract research through preferred vendors.
Synthesize research, analytics, field insights, and performance data into integrated recommendations.
Create and manage the market research budget in collaboration with alliance counterparts.
Partner with commercial stakeholders to proactively identify, prioritize, and address key business questions.
Deliver integrated insights and strategic recommendations that support brand performance and long-term growth.
Conduct business assessments, patient journey analyses, and scenario planning to identify risks, opportunities, and performance drivers.
Translate complex data into clear, actionable narratives for senior stakeholders, integrating new data and existing knowledge into compelling arguments that support specific recommendations.
Support development of long-term brand and franchise strategies through evidence-based insights.
Partner with Forecasting, Performance Analytics, Data Science, Digital, and other cross-functional teams to develop integrated recommendations.
Collaborate with internal stakeholders and external partners to execute learning plans and address evolving business needs.
Contribute to capability building through knowledge sharing, innovation, and continuous improvement.
Support the IIS Director, Forecasting & Strategy, in monitoring and synthesizing Bladder Cancer competitive developments, including clinical data, regulatory milestones, and competitor strategies, to assess implications for the portfolio.
Integrate competitive intelligence with primary market research to identify emerging risks and opportunities and inform brand strategy, research priorities, and forecast assumptions.
Use AI-enabled tools and emerging methods to accelerate and scale insight generation.
Identify, evaluate, and adapt AI technologies to market research needs, partnering with Digital, Data Science, and research vendors to pilot applications that improve research efficiency and insight quality.
Redesign market research workflows to integrate approved AI tools, establish repeatable processes, human-review checkpoints, and best practices that support adoption while maintaining methodological rigor, data privacy, and compliance.
Ensure all research and analytics activities comply with Pfizer's internal guidelines, as well as industry regulations and legal requirements.
Collaborate with legal, compliance, and pharmacovigilance teams as needed.
Maintain detailed records of research and forecast assumptions to ensure transparency and audit readiness.
Ensure all primary market research projects meet compliance and Corporate SOP obligations.

Requirements

Bachelor’s degree required; advanced degree (MBA, MS, MPH, or equivalent) preferred.
6+ years of professional experience with a bachelor’s degree, or 5+ years with an advanced degree.
3+ years of experience in market research, analytics, consulting, strategic planning, commercial excellence, or related fields.
Demonstrated success in solving complex business challenges through data-driven insights.
Deep expertise in market research, analytics, and commercial insight generation.
Experience designing and managing qualitative and quantitative research programs.
Ability to assess and direct vendor technical capabilities and manage risks in the analytic process.
Understanding of the pharmaceutical drug development and commercialization process, as well as industry competitive dynamics.
Familiarity with the legal and regulatory requirements governing pharmaceutical promotion, as well as pharmaceutical industry guidelines.
Strong strategic thinking, problem-solving, and stakeholder management skills.
Ability to influence without authority in a matrixed environment.
Outstanding interpersonal skills and exceptional written, verbal, and presentation skills.
Proven ability to act as a strategic partner, with the capacity to quickly establish trust and credibility with commercial stakeholders.
Demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Permanent work authorization in the United States is required.
U.S. work visa sponsorship is not available for this role.

Skills

Fluent in English (written and spoken).
Proficiency in Microsoft Office and data visualization tools.
Familiarity with AI-enabled research and analytics tools, including synthetic personas and automated insight-generation platforms.

Location

On Premise

Work Type

Full-time

Experience Level

Senior Manager
6+ years of professional experience
5+ years of professional experience
3+ years of experience

Education Level

Bachelor's degree
Advanced degree (MBA, MS, MPH, or equivalent)
Master's degree in marketing, market research, or a related field

Salary/Compensations

$124,400.00 - $207,400.00
Eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary
Eligible to participate in our share based long term incentive program

Benefits

Comprehensive and generous benefits and programs to help colleagues lead healthy lives and support each of life’s moments.
401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
Paid vacation, holiday and personal days.
Paid caregiver/parental and medical leave.
Health benefits to include medical, prescription drug, dental and vision coverage.
Relocation assistance may be available based on business needs and/or eligibility.

About the Company

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Equal Opportunity

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.
Pfizer is an E-Verify employer.
If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.