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About the Role

As the Technology Consulting Growth & Ecosystem Marketing Leader, you will lead the marketing strategy for the Americas Technology Consulting business, helping bring priority solutions, strategic alliances and emerging technology capabilities to market. You will translate complex technology capabilities into compelling market narratives, differentiated solutions and integrated campaigns that drive awareness, engagement, demand and measurable business impact.

Responsibilities

Lead the marketing strategy and go-to-market execution for the Americas Technology Consulting business, aligning programs to growth priorities, revenue objectives and market opportunities.
Develop integrated marketing programs that build awareness, engagement, demand and pipeline across priority buyer audiences.
Partner with Technology Consulting leadership to identify growth opportunities and translate business priorities into compelling market-facing campaigns and solutions.
Serve as the strategic marketing lead for priority alliances, ecosystem relationships and emerging technology partnerships.
Develop and execute joint go-to-market programs that elevate market visibility, create demand and strengthen alliance-driven growth opportunities.
Drive the commercialization of new and emerging offerings through differentiated positioning, messaging and value proposition development.
Collaborate with AI, Emerging Technology, alliance, sector and service line marketing leaders to connect Technology Consulting capabilities with industry-specific client needs, market opportunities and integrated growth initiatives.
Lead the development of integrated campaigns leveraging thought leadership, digital marketing, executive engagement, account-based marketing, events and sponsorships.
Partner with content strategy teams to create impactful thought leadership, client stories, executive perspectives and market-facing assets.
Utilize marketing insights, buyer intelligence and performance analytics to optimize program effectiveness and demonstrate business impact.
Measure and communicate marketing performance across engagement, demand generation, pipeline contribution and strategic growth objectives.
Act as a trusted advisor to senior Technology Consulting, alliance and business leaders on marketing strategy, market positioning and growth initiatives.
Lead and develop team members while fostering collaboration across Technology Consulting, sectors, alliances and BMC specialty teams.
Manage complex marketing programs, budgets, external agencies and vendor relationships while ensuring operational excellence and compliance with EY policies.

Requirements

Proven ability to develop and execute strategic go-to-market initiatives that drive growth, market differentiation and commercial impact.
Experience commercializing technology solutions, alliance-led offerings and emerging capabilities through integrated marketing programs.
Strong understanding of solution marketing, alliance marketing and ecosystem-driven growth strategies.
Ability to translate complex technology concepts into compelling market narratives, value propositions and client-focused messaging.
Strong business acumen with the ability to align marketing investments and programs to business priorities and revenue objectives.
Experience building trusted relationships and influencing stakeholders across a highly matrixed organization.
Data-driven mindset with the ability to leverage market insights, buyer intelligence and performance analytics to optimize results.
Strong project and program management skills with the ability to manage multiple priorities and stakeholders.
Demonstrated knowledge of digital marketing, account-based marketing, marketing automation and analytics platforms.
Ability to lead through ambiguity, navigate change and identify new market opportunities.
Strong communication, storytelling and executive presentation skills.
Experience managing external agencies, alliance partners and cross-functional teams to deliver measurable business outcomes.
BA/BS degree required
Typically no less than 5-7 years of experience
Experience marketing technology consulting services, digital transformation solutions, AI-enabled capabilities, emerging technologies or strategic alliances.
Demonstrated success building and executing go-to-market strategies for technology services, solutions or partner-led offerings.
Experience launching and scaling alliance-led programs, co-developed solutions, ecosystem partnerships or emerging technology offerings.
Experience marketing to CIOs, CTOs and other senior technology and business decision-makers is strongly preferred.
Experience working with senior executives and influencing strategic business and marketing decisions.
Strong business acumen, critical thinking and analytical skills.
Excellent written and verbal communication skills, including executive presentations, storytelling, listening, interpretation and influencing.
Ability to articulate complex technology and business concepts in a straightforward, concise and compelling manner for a range of audiences.
Excellent project management, team leadership and interpersonal communication skills.
Poise and confidence to interact professionally with various levels of leadership, alliance partners and external stakeholders.

Skills

Technology Consulting Growth & Ecosystem Marketing
Marketing Strategy
Go-to-Market Strategy
Solution Marketing
Alliance Marketing
Ecosystem Marketing
Emerging Technology Marketing
AI Marketing
Digital Marketing
Account-Based Marketing
Marketing Automation
Analytics
Content Strategy
Thought Leadership
Executive Engagement
Project Management
Program Management
Business Acumen
Strategic Thinking
Communication
Storytelling
Executive Presentation

Location

Anywhere in Country

Work Type

Full-time

Experience Level

5-7 years of experience

Education Level

BA/BS degree required

Salary/Compensations

New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices – $120,000 to $204,000
Bay Area California offices – $125,000 to $212,500
All other offices locations in the US, including Sacramento – $100,000 to $187,000

Benefits

Medical and dental coverage
Pension and 401(k) plans
Wide range of paid time off options
Flexible vacation policy
Time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence

About the Company

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions.
Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

Equal Opportunity

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com.