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About the Role
As a Marketing Senior Manager, you will play a critical role in advancing our local strategy and execution across a range of initiatives to support the Franchise business. Your contributions will directly enhance franchisee experience and improve process and marketing performance. This role oversees Crunch’s creative automation digital platforms developing brand creative assets that can be easily found and easily customized locally to meet the gym’s needs.
Responsibilities
- Lead regional local marketing strategy and execution, enhancing brand recognition, consistency, production and performance.
- Support and optimize omni-channel marketing plans to help drive leads, sales, and retention.
- Serve as primary marketing liaison for regional operations and franchisees, offering strategic guidance and support across paid, owned and earned channels.
- Manage creation of custom local brand assets and collaborate with local media/vendor partners to implement best practices.
- Guide strategic initiatives and ensure alignment with national creative/media strategy and agency partners.
- Manage and mentor one Franchise Marketing Associate, supporting execution and operations for the region, creative automation platform, and team support.
- Deliver ongoing franchisee and corporate staff training through webinars, tools, and best practices sessions.
- Analyze marketing KPIs; provide actionable insights to improve results and identify opportunities.
- Share field franchisee insights to refine national creative, test strategies, and improve playbooks.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in marketing, digital marketing, advertising, media and/or account management within a multi-unit business/franchise model a plus.
- Strong organizational, troubleshooting, and problem-solving abilities.
- Ability to think critically and creatively with a solution-oriented and positive mindset.
- Ability to thrive in a fast-paced environment and manage multiple projects and deadlines simultaneously.
- Confident presentation and interpersonal skills, with the ability to collaborate across teams.
- Excellent communication skills — written, visual, and verbal.
- Foundational knowledge in developing creative and media strategy, how to translate strategy into strong execution.
- Creative agency and/or media agency experience a plus.
- Experience overseeing a digital platform and/or creative asset customization a plus.
- Experience in Word, Excel and PowerPoint.
- Proficiency in marketing analytics and campaign performance reporting.
Skills
- Marketing
- Digital Marketing
- Advertising
- Media
- Account Management
- Creative Automation
- Brand Creative Assets
- Omni-channel Marketing
- Paid, Owned, and Earned Channels
- Creative Development
- Messaging Execution
- Marketing Analytics
- Campaign Performance Reporting
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
Location
- New York City
- Dallas, TX
Work Type
- Hybrid
- Flexible work from home options available
Experience Level
- Senior
Education Level
- Bachelor's degree
Benefits
- Generous, flexible paid time off
- 401(k) plan with discretionary matching opportunities
- Comprehensive medical, dental, and vision benefits
- Health savings and flexible spending accounts
- Basic life and AD&D insurance, plus short-term and long-term disability coverage
- Employee Assistance Plan
- Education assistance program
- Free Crunch Gym Membership across all our clubs, nationwide
- Milestone Anniversary Recognition program
- Competitive salaries
- Flexible work hours (availability varies by office and job function)
About the Company
- Crunch Fitness is a rapidly expanding fitness brand with more than 600 franchised and corporate-owned gyms across the United States and internationally.
- Our unfiltered philosophy of No Judgments drives us to create welcoming gyms and communities for everyone.
- We make serious fitness fun by combining exercise, entertainment, and innovation.
- As one of the fastest-growing brands in the fitness industry, Crunch offers the opportunity to join a high-growth organization where professional development and career advancement are plentiful.
- Together, we are redefining the fitness experience.
Equal Opportunity
- Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation.
- Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination.
- In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.