Marketing Manager, Children and Family Building
Jewish Family and Children's Services · CA, US
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About the Role
Lead marketing for JFCS’ children’s clinical, adoption, and surrogacy programs, building brand awareness, trust, and growth to connect families with life-changing services.
Responsibilities
- Partner with the Director of Marketing and Communications and division leadership to define brand strategy, positioning, and messaging for CCY and Family Building Services.
- Drive inquiries for CCY clinical services through integrated campaigns across paid, digital, content, and community channels.
- Drive inquiries for Adoption Connection and Surrogacy Pathway from both waiting families/intended parents and birth parents/surrogates.
- Build awareness of and trust in CCY and Family Building Services among clients, potential clients, supporters, and referral sources.
- Direct agency partners across paid search, paid social, SEO, and programmatic advertising, setting goals and holding them accountable.
- Oversee digital marketing, including websites, email, social media, and sponsored placements.
- Lead content and storytelling in the JFCS voice, including short-form video.
- Measure marketing and business goal achievement, tracking inquiries by source through to new clients.
- Report results monthly and take corrective action when results fall short.
Requirements
- Associate's degree or equivalent combination of education and experience required.
- Bachelor’s degree in marketing, communications, advertising, business, or a related field.
- Minimum of 6 years of relevant professional experience in marketing, including digital marketing tied to client or customer acquisition goals.
- Experience working in a nonprofit organization, healthcare, social services, community-based programs, or other related settings preferred.
- Demonstrated track record defining brand identity and measuring marketing goal achievement.
- Experience managing paid media budgets and agency relationships.
- Strong, clear, compelling writing, storytelling, and editing skills for various audiences.
- Proficiency in Microsoft Office Suite and Google Workspace.
- Familiarity with marketing tools (e.g., GA4, Meta Ads Manager, Mailchimp, Asana).
- Comfortable with data analysis (funnels, GA4, CRM or intake data) and translating numbers into decisions.
- Authorized to work in the United States without current or future employer sponsorship.
Skills
- Digital marketing
- Client acquisition
- Brand strategy
- Content creation
- Storytelling
- Paid search
- Paid social
- SEO
- Programmatic advertising
- Website management
- Email marketing
- Social media marketing
- Microsoft Office Suite
- Google Workspace
- GA4
- Meta Ads Manager
- Mailchimp
- Asana
Location
- San Francisco Bay Area
Work Type
- full-time
Experience Level
- Minimum of 6 years of relevant professional experience
Education Level
- Associate's degree or equivalent
- Bachelor’s degree in marketing, communications, advertising, business, or a related field
Salary/Compensations
- $110,000 - $120,000
Benefits
- Employer 403(b) retirement match plus additional employer contribution
- Customizable cafeteria benefits plan (health insurance, FSAs, retirement plans, wellness programs)
- 16 holidays annually
- 3 weeks of vacation annually
- 2 weeks of sick leave annually
About the Company
- Jewish Family and Children's Services (JFCS) has served the San Francisco Bay Area for 175 years.
- Offers world-class services supporting individuals and families across all life stages, including adoption, mental health, senior care, disability services, financial assistance, Holocaust education, and youth development.
- Mission and work are rooted in Jewish values, serving people of all faiths and backgrounds.
Equal Opportunity
- All qualified applicants are encouraged to apply, including minorities, women, veterans, and disabled individuals.
- Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state and local laws, including but not limited to the San Francisco Fair Chance Ordinance.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran, or disability status.
- JFCS is an Equal Opportunity Employer.