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About the Role
AllTerra Central is seeking a results-driven E-Commerce Marketing Specialist to lead the marketing and day-to-day optimization of our company website and online store. This role will have significant ownership of our digital customer experience, from website content and product merchandising to SEO, promotions, landing pages, and performance reporting.
Responsibilities
- Serve as the marketing owner of the company website, ensuring pages are accurate, current, on-brand, and aligned with business priorities.
- Plan and execute monthly and quarterly content updates across the homepage, industry pages, category pages, promotional banners, and other key areas.
- Build and update landing pages for campaigns, promotions, product launches, events, and other initiatives.
- Partner with the Marketing Director and business leaders to maintain relevant industry and solution content.
- Continuously look for ways to improve the website experience and increase engagement.
- Partner with the Web Sales Coordinator to manage the online product catalog.
- Maintain product descriptions, specifications, images, pricing, categories, and supporting content.
- Ensure product information is complete, consistent, and accurate across Shopify and connected systems.
- Launch new products and remove or update discontinued products.
- Manage featured products, promotions, and online merchandising.
- Develop and maintain related-product and "works with" recommendations to support cross-selling and upselling opportunities.
- Own the company blog calendar, publishing process, formatting, and ongoing content maintenance.
- Work with internal subject matter experts and the Marketing team to develop useful educational and industry-focused content.
- Optimize website and product content for organic search.
- Maintain metadata, keywords, internal links, and image alt text.
- Monitor SEO performance and recommend improvements to increase visibility and website traffic.
- Oversee and continually improve the online buying experience, including navigation, search, checkout, and form routing.
- Manage website promotions, seasonal campaigns, and discount codes.
- Monitor website traffic, conversion rates, leads, and online sales using Shopify, Google Analytics, and HubSpot.
- Prepare monthly website performance reports and recommend actions to improve engagement, conversions, and revenue.
- Partner with Sales to ensure website leads and online orders flow accurately between Shopify and HubSpot.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience.
- 3–5 years of experience managing e-commerce or marketing websites.
- Hands-on experience with Shopify.
- Working knowledge of SEO, website analytics, content management, and digital marketing best practices.
- Strong organizational and project management abilities.
- Proven ability to manage multiple projects, deadlines, and priorities simultaneously.
- Strong attention to detail and commitment to content and data accuracy.
- Ability to work collaboratively with Marketing, Sales, and other business teams.
- B2B e-commerce experience.
- Experience working with large or technical product catalogs.
- Experience with HubSpot Marketing Hub.
- Familiarity with geospatial, surveying, construction, or related technology industries.
- Basic HTML/CSS knowledge.
- Basic image editing skills.
- Experience analyzing website performance and translating data into actionable recommendations.
Skills
- Shopify
- SEO
- Website Analytics
- Content Management
- Digital Marketing
- Project Management
- HubSpot Marketing Hub
- HTML
- CSS
- Image Editing
- Google Analytics
Location
- Remote
Work Type
- Full-time
Experience Level
- 3-5 years
Education Level
- Bachelor's degree
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Optional spouse and child life insurance
- Long-term disability coverage
- 3% company contribution to 401(k)
- Employee Stock Ownership Plan (ESOP)
About the Company
- AllTerra Central, Inc. believes that when you thrive, so does our company.
- Our benefits are designed to support your well-being, strengthen your financial security, and help you enjoy a healthy balance between your personal and professional life.
- Our package is affordable, comprehensive, and competitive, giving you confidence in every season of life.
- We don’t just support your present—we invest in your long-term success.
- At AllTerra Central, you’re not just receiving benefits—you’re gaining the support of a company that believes in your growth, your security, and your future!