Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Digital Optimization Lead role.
Rezi rewrites your resume against H&M Group's job description. Free.
Tailor your resume to this Digital Optimization Lead role.
Rezi rewrites your resume against H&M Group's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Digital Optimization Lead posting at H&M Group — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Digital Optimization Lead posting at H&M Group — free, in seconds.
About the Role
Drive measurable commercial growth by evaluating and improving the end-to-end customer journey across H&M US digital channels. Act as a key partner between US Commercial teams and Global Product, UX, Analytics, and Development teams to enhance the customer experience from discovery through retention, ensuring customer needs, business priorities, and digital investments are supported by data-driven insights and measurable outcomes. Represent the US customer, guide prioritization through customer insights, performance data, and strategic relevance, and drive action across global and local stakeholders.
Responsibilities
- Lead the evaluation and optimization of the end-to-end customer journey across H&M US digital channels, leveraging customer insights, behavioral data, and performance metrics to identify opportunities, uncover root causes, and drive measurable improvements in engagement, conversion, retention, and commercial performance.
- Develop business cases, success metrics, and ROI frameworks that assess the value and impact of digital experience enhancements, guiding prioritization through customer insights, performance data, business impact, and strategic relevance.
- Act as a key stakeholder for digital development, representing US customer and business needs within global product discussions, roadmap planning, and prioritization processes while influencing development roadmaps and the evolution of digital experiences across the US market.
- Collaborate with Product, UX, Analytics, Development, Marketing, and Commercial teams to define requirements, influence solution design, and deliver customer-centric experiences that support business objectives and customer needs.
- Create competitive benchmarks and monitor industry trends to identify emerging opportunities, anticipate evolving customer expectations, and balance short-term optimization initiatives with long-term development priorities.
Requirements
- Bachelor's degree and 5-8 years of experience in ecommerce, digital optimization, digital product management, customer experience, or a related field.
- Proven experience leading digital product development initiatives from concept through launch, including business case development, prioritization, requirements definition, implementation, and performance measurement.
- Strong analytical mindset with experience leveraging customer insights, digital analytics, experimentation, and A/B testing to identify opportunities, uncover root causes, and drive measurable business impact across the customer journey.
- Demonstrated success influencing cross-functional and global stakeholders to drive change, secure prioritization, and deliver customer-centric improvements within a regional and global matrix organization.
- Skilled at building alignment across Commercial, Product, UX, Analytics, and Development teams without direct authority.
Skills
- Digital Optimization
- Customer Journey Analysis
- Data Analysis
- Business Case Development
- ROI Frameworks
- Product Development
- UX
- Analytics
- A/B Testing
- Stakeholder Management
- Competitive Benchmarking
- Industry Trend Analysis
Location
- New York, New York
Work Type
- On-site
- Salaried Exempt
Experience Level
- 5-8 years
Education Level
- Bachelor's degree
Salary/Compensations
- $165,760
Benefits
- Health insurance
- Wellness and family support programs
- Company match 401k
- Paid leave programs
- Paid time off
- Community day to serve your local community
- Employee discount at H&M, & Other Stories, and COS
About the Company
- H&M is a values-driven organization, guided by its 7 unique values that have been part of its success story for over 75 years.
- Offers access to Colleague Resource Groups (CRGs) for community and networking.
- An inclusive company where employees are encouraged to be themselves.
- Provides access to a large global talent community for career growth.
- Believes in supporting employee wellbeing.
Equal Opportunity
- Values diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability.