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About the Role

We are seeking a Growth and Demand Marketing Manager to establish and manage our demand generation engine. This is a hands-on role where you will define lifecycle marketing strategy, execute campaigns, create content, and generate qualified sales opportunities. You will collaborate with other marketing managers but are expected to own your work end-to-end. This position offers a clear growth path to leading the demand generation function as the company scales.

Responsibilities

Develop and execute lifecycle marketing programs, including nurture tracks and email campaigns, to guide senior technology decision makers in logistics through the buying process.
Drive marketing qualified leads (MQLs) that convert into sales opportunities and customer acquisition.
Proactively prospect and qualify senior logistics-technology decision makers, contributing directly to funnel quality and handing sales-ready opportunities to the sales team.
Track customer acquisition cost (CAC) by channel and campaign, using data to refine messaging, targeting, and channel mix.
Own lower-funnel digital campaigns, including paid search/social, retargeting, and account-based marketing (ABM) programs targeting senior logistics decision makers at named accounts.
Partner with Brand Marketing, Event Marketing, and Product Marketing to plan and deploy integrated campaigns that increase commercial velocity.
Build and manage segmented email nurture campaigns tailored to prospect's stage in the buying journey.
Produce thought leadership content, such as white papers and webinars, utilizing AI tools to accelerate production, that resonates with senior logistics technology buyers and drives lead flow.

Requirements

6+ years in B2B marketing, demand generation, or growth marketing, preferably at an early-stage company.
Proven track record of building and optimizing lead-generation and lifecycle programs, including email nurture campaigns, from strategy to execution.
Comfort and success in performing hands-on outbound prospecting alongside strategic marketing tasks.
Experience measuring and optimizing against CAC or similar funnel metrics.
Strong analytical skills with the ability to pull and interpret campaign, funnel, and CAC data for decision-making (Excel/Sheets required; SQL or BI tool experience is a plus).
Excellent writing skills for producing thought leadership content and email copy independently.
Hands-on experience deploying AI tools in a marketing workflow.
Ability to operate effectively without a large team, demonstrating self-direction and resourcefulness.
Open-minded and collaborative team player.
Passion for self-driving technologies, solving complex problems, and creating innovative solutions.
Experience marketing to senior technology decision makers in logistics, supply chain, or related industrial/B2B sectors (bonus).
Experience running account-based marketing (ABM) programs targeting named accounts (bonus).
Experience partnering cross-functionally with product marketing, digital marketing, and events teams (bonus).
Familiarity with modern marketing/sales stacks, particularly HubSpot and Aurasell (CRM) (bonus).
Experience at a company of similar size/stage (bonus).
Prior SDR or sales development experience (bonus).

Skills

Demand Generation
Lifecycle Marketing
Email Campaigns
Nurture Tracks
Lead Generation
Marketing Qualified Leads (MQLs)
Customer Acquisition Cost (CAC)
Digital Marketing
Paid Search
Paid Social
Retargeting
Account-Based Marketing (ABM)
Content Creation
White Papers
Webinars
AI Tools
Analytical Skills
Excel
Google Sheets
SQL (plus)
BI Tools (plus)
HubSpot (bonus)
Aurasell (bonus)

Location

Toronto
San Francisco
Dallas
Pittsburgh

Work Type

Full-time
Remote
Hybrid
Work from Home support

Experience Level

6+ years in B2B marketing, demand generation, or growth marketing
Senior

Salary/Compensations

$138,000 - $198,000 USD

Benefits

Competitive compensation
Equity awards
Health and Wellness benefits (Medical, Dental, Vision for full-time employees)
Unlimited Vacation
Flexible hours
Work from Home support
Daily drinks, snacks, and catered meals (when in office)
Regular team building activities and social events

About the Company

Waabi is a technology start-up building technologies to transform the way the world moves.
Founded by AI visionary Raquel Urtasun, Waabi is the leader in Physical AI.
We are unlocking the next era of autonomous transportation with technology powering commercial autonomous trucks and robotaxis.
Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech.
Join our talented team to be a part of the future and to make an impact!

Equal Opportunity

Waabi is an equal opportunity employer.
We celebrate diversity and are committed to creating a supportive, inclusive, and accessible workplace for all our employees.
We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, age, citizenship, religion, sex, sexual orientation, gender identity or expression, military or veteran status, marital status, pregnancy or parental status, caregiver status, disability, or any other characteristic protected by law.
We make workplace accommodations for qualified individuals with disabilities as required by applicable law.
If reasonable accommodation is needed to participate in the job application or interview process please let our recruiting team know.