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About the Role

This recruitment is for current City employees in specific exempt categories to take an exam for the Public Information Officer classification. Passing the exam will place candidates on an eligible list for future departmental hiring. The role involves administering a public information program to educate the public on departmental facilities and activities.

Responsibilities

• Develops publicity releases for print, broadcast, and online media.
• Prepares weekly lists of departmental activities for publicity outlets.
• Prepares regular and special departmental publications.
• Coordinates the review of online coverage and maintains press clippings.
• Prepares departmental directories and maintains publicity mailing lists.
• Prepares administrative studies and reports with supporting data.
• Conducts historical research for reports and answers inquiries.
• Edits publicity material submitted by departmental staff.
• Accumulates, assembles, and prepares data for reports.
• Writes press releases.
• Attends commission, executive staff meetings, and conferences.
• Reports on meeting discussions to the department head or division.
• Formulates, develops, and carries out a public information and education program.
• Selects, prepares, and distributes publicity releases.
• Arranges community meetings and events.
• Posts social media announcements.
• Updates departmental websites.
• Makes regular contacts with the public, outside organizations, and staff.
• Furnishes or obtains information and explains policy and procedures.
• Carries out, interprets, and coordinates existing publicizing policies, methods, and procedures.
• Makes recommendations for new publicizing policies, methods, and procedures.
• Coordinates the design and quality control of production for advertising strategies.
• May be subject to adverse weather conditions, walking long distances, and driving.
• May require work on nights, weekends, and/or holidays.

Requirements

• Current Category 16, 17, or 18 Exempt Employee in Class 1312.
• Have worked at least 2,080 hours in Class 1312.
• Possession of a baccalaureate degree from an accredited college or university.
• Two (2) years of professional experience in public relations, public affairs, public information, editorial, newspaper, magazine, radio, television, social media, digital engagement, advertising, marketing or similar work directly responsible for the preparation and dissemination of news and information in a variety of formats for internal and external audiences, wherein the preparation or direction of informational material for mass media on the development of a public information program was a major part of the position.
• Additional experience may substitute for the degree on a year-for-year basis.
• Thirty (30) semester units or forty-five (45) quarter units equal one year of experience.
• Possession of a Master’s degree in public relations, journalism, mass communications, marketing or a closely related field may substitute for one (1) year of the required experience.
• Applicants must fully complete the job application.
• Must complete a Preliminary Questionnaire (PQ) and a Training & Experience Assessment (T&E).

Skills

• Public relations
• Public affairs
• Public information
• Editorial
• Newspaper
• Magazine
• Radio
• Television
• Social media
• Digital engagement
• Advertising
• Marketing
• Preparation and dissemination of news and information
• Mass media communication
• Public information program development

Location

• San Francisco

Work Type

• Permanent Civil Service
• Full-time

Experience Level

• 2 years of professional experience

Education Level

• Baccalaureate degree
• Master's degree

Salary/Compensations

• $99,892 to $121,368 annually

Benefits

• Employee Benefits Overview

About the Company

• San Francisco is a vibrant and dynamic city, on the forefront of economic growth & innovation, urban development, arts & entertainment, as well as social issues & change.
• Our City's commitment to heighten the quality of life for the diverse population of San Franciscans and residents of the greater Bay Area.
• Our employees play an important role not only in making our City what it is today, but also in shaping the future of San Francisco.

Equal Opportunity

• The City and County of San Francisco encourages women, minorities and persons with disabilities to apply.
• Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.