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About the Role
The Programmatic Manager oversees day-to-day campaign activity, owning account management, service, planning, setup, and activation of programmatic campaigns for assigned clients. This role involves developing relationships with agency partners and clients, utilizing multiple programmatic platforms to develop, activate, and report on digital media campaigns, and optimizing client investments across all programmatic channels.
Responsibilities
- Ensure campaign timelines are adhered to at every step of the process.
- Manage campaigns from beginning to end, including briefings, planning, platform setup, go-live, and post-reporting.
- Participate in discussions about potential campaigns and new campaign briefings.
- Assist agencies with RFPs.
- Develop programmatic plans using programmatic background and knowledge of DSP capabilities.
- Ensure media plan requirements are communicated to relevant teams and entered accurately in platforms.
- Work across platforms including trading (DSPs), financial (MediaOcean), proprietary tools, and analytics/reporting.
- Establish respectful relationships with internal and external teams.
- Use optimization tools to hit performance goals and ensure full delivery.
- Recommend alternatives to deliver on campaigns when needed.
- Manage and optimize in-house tactics according to best practices.
- Provide optimizations and pacing guidance to coordinators.
- Keep regular and detailed optimization notes and campaign insights.
- Stay aware of the programmatic landscape and partner value proposition.
- Participate and share ideas in client meetings, brainstorms, and presentations.
- Propose new ideas, processes, or additions to services, planning, and trading toolkits.
- Actively improve team coordinators' skills through vendor meetings and supervision.
- Provide POVs on potential measurement solutions.
Requirements
- Ability to manage multiple priorities, deadlines, and client demands.
- Knowledge of the programmatic industry, including pros and cons of key platforms and understanding of inventory sources.
- Understanding of key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon.
- Ability to rationalize and explain decisions with supportive logic and data.
- Ability to navigate ad-server and ad-verification platforms and pull reports.
- Excellent communication and interpersonal skills.
- Passion for problem-solving and digital media.
- Strong attention to detail.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Demonstrated ability using Excel, including pivot tables, basic formulas, and visualizations.
Skills
- Programmatic trading
- Account management
- Campaign planning
- Campaign setup
- Campaign activation
- Client service
- Digital media campaign optimization
- DSP platforms (DV360, The Trade Desk, Xandr, Amazon)
- MediaOcean
- Ad-server platforms
- Ad-verification platforms
- Microsoft Excel (pivot tables, formulas, visualizations)
- Microsoft Office Suite
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 2-3+ years experience in hands-on programmatic trading
Education Level
- DSP certifications are preferred but not required
Salary/Compensations
- $60,000—$70,000 CAD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media utilizes WPP Open and Open Intelligence to provide clients with insights into their media investment.
- WPP Media is committed to employee growth and offers access to global WPP Media & WPP networks.
- The company hosts employee resource groups and in-office events.
- WPP Media believes the best work happens when together, fostering creativity, collaboration, and connection.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- WPP Media is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.