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About the Role
This hands-on role focuses on understanding the true value of Performance Marketing by combining experimentation, modeling, and business analysis to evaluate marketing effectiveness, explain performance, and translate findings into clear recommendations that guide investment decisions. You will take ownership of defined analytical projects, building increasing independence and influence.
Responsibilities
- Translate analytical findings into practical recommendations on marketing investment, campaign optimization, and performance expectations.
- Work with stakeholders to connect marketing outcomes to player behavior and revenue, and follow through to understand whether recommendations improve decisions.
- Design and analyze incrementality tests and contribute to MMM and other causal analyses, selecting appropriate approaches with guidance where needed.
- Own defined projects from the initial business question through analysis, interpretation, and stakeholder readout.
- Investigate where and why ROI is over- or under-predicted, distinguishing changes in player value, campaign mix, measurement assumptions, and underlying business performance.
- Help stakeholders understand whether a gap calls for action, further investigation, or more time to gather evidence.
- Help translate experiment and model outputs into calibration inputs, performance benchmarks, and repeatable analytical tools.
- Bring together evidence from incrementality, attribution, and MMM to support planning and evaluate Performance Marketing within the wider marketing mix.
- Work with marketing stakeholders to frame actionable questions and with technical partners to define data and analytical requirements.
- Help ensure measurement outputs are interpreted correctly and used effectively in day-to-day decisions.
- Explain findings, assumptions, and uncertainty to technical and non-technical audiences.
- Challenge inconsistencies, identify opportunities to improve existing approaches, and take on broader ownership as expertise develops.
Requirements
- Degree in Statistics, Economics, Data Science, Mathematics, Computer Science, or a related quantitative field, or equivalent practical experience.
- Hands-on experience in data science, analytics, experimentation, or marketing measurement, with examples of taking an analytical question through to a useful business recommendation.
- Solid understanding of statistical modeling, hypothesis testing, experimentation, and the distinction between correlation and causation.
- Practical experience with at least one relevant measurement approach and an interest in developing broader expertise.
- Able to independently deliver well-scoped analytical work, validate results, and manage priorities.
- Comfortable working through ambiguity while recognizing when to seek input or challenge the original question.
- Curious about what drives business performance and able to connect analytical results to investment choices, expected returns, and practical actions.
- Proficiency in Python or R and SQL, with experience working with complex datasets and producing clear, reproducible analyses.
- Able to explain complex findings in accessible language, make recommendations supported by evidence, and communicate uncertainty without losing the practical message.
- Thoughtful about assumptions, data quality, and methodological limitations.
- Receptive to feedback, quick to learn, and ready to develop towards broader project ownership and greater influence over business decisions.
Skills
- Python
- R
- SQL
- Statistical modeling
- Hypothesis testing
- Experimentation
- Causation
- Incrementality testing
- Marketing Mix Modeling (MMM)
- Data analysis
- Business analysis
- Communication
- Problem-solving
Location
- Stockholm
- Malmö
- London
- Barcelona
- Berlin
- Dublin
- San Francisco
- New York
- Los Angeles
- Malta
Work Type
- Full-time
Experience Level
- Data Scientist
- Senior Data Scientist
Education Level
- Degree in Statistics, Economics, Data Science, Mathematics, Computer Science, or a related quantitative field, or equivalent practical experience.
About the Company
- King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga.
- Around 200 million people play a King game every month.
- King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.