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About the Role
As Director of SEO, you will own the vision, performance, and revenue impact of the SEO department, spanning traditional organic search and AI search visibility. This is a P&L-owning senior leadership role accountable for protecting and improving net revenue retention, growing revenue within the existing client base, ensuring SEO service is best-in-class, and building, coaching, and holding accountable a team of senior SEO experts. You will manage 4-6 direct reports, work with executive stakeholders, and serve as a trusted advisor to senior client leaders.
Responsibilities
- Proactively identify churn risk and lead corrective action
- Own expansion strategy across the SEO client portfolio
- Identify, forecast, and influence revenue growth opportunities within existing accounts
- Ensure SEO directly contributes to client renewals and expansions
- Define and own the long-term vision for SEO and AI Search
- Translate vision into clear quarterly priorities, KPIs, and execution plans
- Ensure service design, delivery quality, and outcomes meet highest standards
- Continuously evolve SEO offerings (technical SEO, content strategy, authority building, and AI search / LLM visibility)
- Maintain senior relationships with CMOs, VPs of Marketing, and Revenue leaders
- Act as a strategic advisor, not just a channel expert
- Clearly communicate SEO performance in the context of pipeline, revenue, and business impact
- Step in when accounts need senior-level leadership or course correction
- Hire, develop, and retain top-tier SEO leaders
- Coach high performers toward greater scope and impact
- Decisively manage underperformance, coaching up or coaching out as needed
- Create clear career paths, expectations, and accountability across the department
- Protect high-value clients through smart capacity planning and resourcing
- Own departmental P&L forecasting, capacity planning, and prioritization
- Establish quality control and performance standards across all accounts
- Ensure consistent execution while enabling experimentation and innovation, especially in AI search
- Use data to guide decisions, investments, and trade-offs
Requirements
- 7+ years of SEO experience, including 3+ years in B2B SaaS
- 5+ years leading teams, including senior-level managers or leads
- Proven experience leading SEO programs for complex, high-growth websites
- Demonstrated success driving expansion revenue and retention
- Deep expertise in technical SEO, content strategy, and authority / link building
- Strong working knowledge of AI search visibility (Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven discovery)
- Strong understanding of pipeline, attribution, and revenue reporting (GA4, Google Search Console, and CRM data)
- Experience partnering with Sales, RevOps, Content, and Marketing leadership
- Comfort operating in a fully remote, globally distributed environment
- Think in terms of revenue, retention, and business outcomes, not just rankings and traffic
- Directly owned successful expansion and renewal outcomes
- Comfortable making hard people decisions in service of excellence
- Can balance strategic vision with operational execution
- Earn trust quickly with executive clients and team members
- Hold yourself and others to an exceptionally high bar
Skills
- SEO
- AI Search
- Revenue Retention
- Revenue Growth
- Service Excellence
- Technical SEO
- Content Strategy
- Authority Building
- AI Search / LLM Visibility
- Client Leadership
- Team Leadership
- Talent Development
- P&L Forecasting
- Capacity Planning
- Prioritization
- Quality Control
- Performance Standards
- Data Analysis
- B2B SaaS Marketing
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- Senior
- Director
Salary/Compensations
- Competitive base salary + quarterly performance bonuses
Benefits
- 5 weeks paid time off
- Flexible remote work (4-hour overlap with Americas time zones)
- Comprehensive health benefits for Canadian residents
- Regular in-person team meetups and annual retreat
- Weekly 1:1 coaching and professional development
- Work directly with clients (no account managers)
About the Company
- Our mission at Powered by Search is to be the best in the world at SaaS marketing — doing work we love, with people we like, how we want.
- We are trusted advisors to the world's fastest-growing B2B SaaS and tech companies.
- We are rated 5/5 ★★★★★ on Glassdoor, with 99% of our team recommending us to peers.
- We offer the opportunity to drive results without the typical agency constraints.
- Join a team with 3+ year average tenure and 70+ NPS.
- Advance your career without becoming purely managerial.
- Learn from top 1% SaaS marketing experts.