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About the Role

The Manager, Marketing plays a key role in shaping and delivering global campaigns for a diverse roster of artists. You’ll help craft long-term strategies that spark fan engagement, build communities, and drive successful releases—working closely with artists, artist management and a suite of departments across the business to deliver on key campaign objectives. In this role, you’ll drive strategy and lead audience and consumption growth initiatives across a mix of digital, social and traditional channels, ensuring every campaign reflects both the creative vision and global opportunity of each artist. We’re looking for someone who thrives on collaboration, brings fresh ideas to the table, and is excited to inspire fan connections and grow audiences worldwide.

Responsibilities

Designing and implementing comprehensive, cross-channel marketing strategies (digital, social, influencer, paid media, and traditional) tailored to unique artist brands.
Adapting global campaigns for hyper-local impact across key international markets and time zones.
Translating creative artist visions into actionable, milestone-driven release roadmaps.
Building targeted digital and social initiatives that expand reach, deepen fan loyalty, and cultivate active fan communities.
Identifying emerging content trends and leveraging creator, influencer, and partner networks to boost cultural visibility.
Applying audience insights and behavioral trends to continuously test, optimize, and uncover new growth pathways.
Analyzing streaming, digital, and fan behavior analytics via tools like Tableau to evaluate campaign health and derive actionable recommendations.
Managing digital advertising spend and campaign budgets to ensure high-return investments.
Measuring cross-channel KPIs and translating raw metrics into clear performance updates for key stakeholders.
Serving as a primary liaison and direct communicator between artists, management teams, and internal global departments.
Navigating multi-market, cross-time-zone team dynamics to maintain cohesive messaging and campaign alignment.
Proactively identifying early campaign roadblocks, driving practical problem-solving, and managing diverse project priorities.

Requirements

2-3 years of music marketing experience, with a strong emphasis on leading projects with tailored digital and social media campaigns.
Proven ability to develop innovative, audience-driven marketing strategies that yield measurable results.
Extensive experience with social media platforms, streaming services, and audience analytics tools.
Strong project management and organizational skills, with the ability to manage complex, cross-time-zone campaigns.
Proficiency in creative and video editing software
Sense of urgency and responsiveness in managing tasks and challenges.
Excellent interpersonal and communication skills, fostering collaboration in a team-oriented environment.

Skills

Digital marketing
Social media marketing
Influencer marketing
Paid media
Traditional marketing
Audience insights
Behavioral trends analysis
Tableau
Digital advertising
Project management
Organizational skills
Creative software
Video editing software
Interpersonal skills
Communication skills

Experience Level

2-3 years of music marketing experience

Equal Opportunity

Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.