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About the Role
The Social Media Specialist is an engaging communicator and detail-oriented writer who is both creative and hyper-organized. They bring a strong understanding of social media strategy and hands-on experience using social to build brands. The role is split roughly 80/20 between client and agency work, primarily dedicated to a tier-1 CPG client with iconic brands, with opportunities to work on other exciting Salt projects and name brands as well.
Responsibilities
- Support the identification of relevant creators, community voices, and micro-influencers who align with brand fit and campaign goals.
- Maintain accurate records of community and creator touchpoints to support broader partnership efforts.
- Schedule and post marketing content for a top, household-name brand, ensuring accuracy and timeliness across channels.
- Manage monthly content calendars, keeping content organized, on-brief, and delivered on schedule.
- Work under the direction of the Social Media Manager to generate new social content ideas and craft community management guidelines that drive consumer engagement.
- Stay on top of current and emerging social media trends, platform features, and cultural moments, bringing fresh ideas to the team.
- Apply deep platform knowledge across major platforms and their algorithms to guide content and community management approaches.
- Directly engage with consumers by monitoring social media channels and responding to questions and comments in a timely, on-brand manner.
- Ensure all messaging is adapted to suit the tone and voice of the client’s brand.
- Effectively communicate content and community ideas to clients and colleagues on a regular basis.
- Collaborate with performance marketing teams or support paid amplification efforts to extend the reach and impact of organic content.
- Monitor content and community performance, sharing learnings that inform future content and engagement strategies.
- Use social media management tools to plan, schedule, and monitor content efficiently.
- Maintain proficiency across core office and collaboration tools to support content planning and team workflows.
Requirements
- Minimum 3 years working at an agency, in a community management role.
- Hands-on experience with social media management tools (e.g., Hootsuite, Sprout Social, or similar SaaS platforms).
- Hands-on experience planning, creating, and deploying social media posts and content calendars for major brands (CPG exposure is an advantage).
- A digital native who lives and breathes internet culture, with genuine fluency in how online communities work.
- Power user of all major social platforms, with a strong understanding of their algorithms.
- Background working with paid amplification (SMM and/or PPC advertising), or experience collaborating with performance marketing teams.
- Exceptional grammar, communication, and writing ability.
- Journalism background or editorial training is an asset.
- Proficiency in Microsoft 365 (Word, Excel, PowerPoint, SharePoint) is a plus.
Skills
- Social media strategy
- Community management
- Content creation
- Content scheduling
- Content calendar management
- Social media trends analysis
- Platform algorithm knowledge
- Consumer engagement
- Brand voice adaptation
- Performance marketing collaboration
- Social media management tools
- Microsoft 365 proficiency
Location
- Toronto
Work Type
- Hybrid
Experience Level
- Minimum 3 years
Salary/Compensations
- $50,000–$65,000
Benefits
- Hybrid setup
- Up to 28 paid days off
- Winter holiday shutdowns
- Health, dental, and vision plans
- Salt Bucks to spend on wellness, RRSPs, or extra time off
- Dedicated Salt Days
- Top-tier learning access
- Formal leadership development
- Legendary team trips
- Seasonal socials
- Salt Swag
- Referral and new business bonuses
- Exclusive lifestyle perks
- Personalized wellness options
- DEI programs
- Active ERGs
About the Company
- Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.
- Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences.
- We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.
- We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here.
- We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.
Equal Opportunity
- Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.